Your destination for entertainment
OPAP (opap.gr) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 4th percentile of 23244 Media & Entertainment brands.
OPAP is Greece's leading gaming company, offering lottery, sports betting, and related gaming services under the national regulatory framework. Founded in 1958 and headquartered in Athens, the company operates both online and through physical outlets across Greece. OPAP is owned by Allwyn International and positions itself as the trusted provider of licensed gaming entertainment tailored to the Greek market, serving adults interested in lottery, sports betting, and gaming products.
| Brand Name | OPAP |
|---|---|
| Domain | opap.gr |
| Industry | Media & Entertainment, Other |
| Founded | 1958 |
| Headquarters | Athens |
| Parent Company / Owner | Allwyn International |
| Main Competitors | Stoiximan, Bet365 (83/100), William Hill (84/100), Flutter Entertainment (83/100), Novibet, Interwetten (87/100), Lottoland (86/100) |
Moz Domain Authority 58/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #206,368 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ο ΟΠΑΠ είναι η κορυφαία εταιρεία τυχερών παιγνίων στην Ελλάδα. Μπες στο website και γνώρισε τα παιχνίδια και τις υπηρεσίες που προσφέρει!" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OPAP?", Claude could identify the brand as of October 2026. OPAP is the Greek gambling and betting organization, originally founded as the state football pools agency and now operating lottery games, sports betting, and casino products both online and through a large retail network in Greece. Best known for Being Greece's dominant state-licensed lottery and sports betting operator.
When asked "Best brands similar to OPAP?", Claude would recommend OPAP as of October 2026. It's one of the most recognizable and dominant gambling operators in Southeast Europe, so it would naturally come up alongside other national or regional betting and lottery companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OPAP's main competitors in Media & Entertainment: Bet365 (83/100), William Hill (84/100), Flutter Entertainment (83/100), Interwetten (87/100), Lottoland (86/100).
Sources: Brand Analyzer scan
OPAP is a Greek lottery and sports betting company, recognized as the leading gaming operator in Greece. Founded in 1958 and headquartered in Athens, it operates within the national regulatory framework to provide licensed gaming and betting services. OPAP is currently owned by Allwyn International, a multinational lottery and gaming operator.
Sources: OPAP official site
OPAP has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OPAP official site
OPAP was founded in 1958. OPAP operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OPAP is headquartered in Athens. OPAP operates in the Media & Entertainment category.
Sources: Wikidata
OPAP provides licensed lottery, sports betting, and other gaming services to adults in Greece. It operates both physical retail points and digital platforms where customers can participate in lottery draws, place sports bets, and engage with other regulated gaming products. The company operates under the Greek national gaming regulatory framework, emphasizing responsible gaming practices.
Sources: OPAP official site
OPAP scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: OPAP official site
OPAP offers lottery games, sports betting, and other licensed gaming and betting services. These products are provided through both physical retail locations and online platforms, catering to adults in Greece interested in gaming entertainment within the national regulatory framework.
Sources: OPAP official site
OPAP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OPAP official site
OPAP is known for being Greece's top gaming company, offering a wide range of licensed lottery and sports betting products. It has a long-standing presence in the Greek market since 1958, making it a recognizable and established name in national gaming and betting entertainment.
Sources: OPAP official site
OPAP is owned by or part of Allwyn International. OPAP operates in the Media & Entertainment category.
Sources: Wikidata
OPAP is used by adults in Greece who are interested in lottery, sports betting, and gaming entertainment. Its target audience consists of individuals seeking licensed, regulated gaming and betting options within the Greek market.
Sources: OPAP official site
OPAP scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OPAP has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #206,368 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OPAP from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OPAP: Ocean Downs Casino (57/100), Nick Drake (57/100), ORVDLE (57/100), Hans Jørgen Øveraasen (57/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
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