Transforming trade. Changing lives.
International Trade Centre (ITC) (intracen.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Other brands, in the 66th percentile of 4199 Non-profit brands.
The International Trade Centre (ITC) is a multilateral agency founded in 1964 and headquartered in Geneva. It works to promote global prosperity by connecting micro, small and medium-sized enterprises in developing countries to international markets. ITC provides tailored trade support and market analysis covering more than 200 countries and territories, targeting businesses, policymakers, and trade organizations seeking to expand into global trade.
| Brand Name | International Trade Centre (ITC) |
|---|---|
| Domain | intracen.org |
| Industry | Non-profit, Government |
| Founded | 1964 |
| Headquarters | Geneva |
| Main Competitors | UNCTAD (75/100), World Bank Group (83/100), International Finance Corporation (85/100), GIZ (82/100), USAID (79/100) |
Moz Domain Authority 63/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The International Trade Centre (ITC) works towards global prosperity by connecting small businesses in developing countries to international markets" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is International Trade Centre (ITC)?", Claude could identify the brand as of September 2026. The International Trade Centre is a joint agency of the United Nations and the World Trade Organization that helps small and medium-sized enterprises in developing countries become more competitive in global markets. It provides trade-related technical assistance, market intellig Best known for Supporting SMEs in developing countries with trade development and export competitiveness through UN-WTO backed programs.
When asked "Best brands similar to International Trade Centre (ITC)?", Claude would recommend International Trade Centre (ITC) as of September 2026. It's a well-established and widely respected organization in international trade development, so I'd mention it when discussing trade-focused nonprofits or intergovernmental bodies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Trade Centre (ITC)'s main competitors in Non-profit: UNCTAD (75/100), World Bank Group (83/100), International Finance Corporation (85/100), GIZ (82/100), USAID (79/100).
Sources: Brand Analyzer scan
ITC offers trade support services and in-depth market analysis covering more than 200 countries and territories, aimed at helping micro, small and medium enterprises in developing countries access international markets.
The International Trade Centre (ITC) is a multilateral agency, founded in 1964 and headquartered in Geneva, that focuses on enabling small business competitiveness and trade growth in developing countries.
International Trade Centre (ITC) has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 37, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
International Trade Centre (ITC) was founded in 1964. International Trade Centre (ITC) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
International Trade Centre (ITC) is headquartered in Geneva. International Trade Centre (ITC) operates in the Non-profit category.
Sources: Wikidata
International Trade Centre (ITC) scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
ITC is known for being a leading multilateral agency dedicated to supporting small business competitiveness and inclusive trade growth in developing economies, offering trade support and market analysis services.
International Trade Centre (ITC) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
ITC's services are used by micro, small and medium-sized enterprises, policymakers, and trade organizations in developing and emerging countries seeking to expand into international markets.
International Trade Centre (ITC) scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Trade Centre (ITC) has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 63/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Trade Centre (ITC) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Trade Centre (ITC): InterExchange (81/100), Institute for Government (81/100), Information Technology Industry Council (ITI) (81/100), IUCN Red List of Threatened Species (81/100).
A step up - brands to learn from: Workaway (91/100), Wikimedia (91/100).
Category leader: PBS (97/100).
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