The Magazine for Digital Signage & DooH
invidis (invidis.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Marketing & Advertising brands, Technology brands, in the 70th percentile of 30809 Media & Entertainment brands.
invidis is a trade media platform focused on digital signage, large format displays, video walls, and digital out-of-home (DooH) advertising. It publishes daily news, insights, and analysis for industry professionals worldwide, covering regions including Europe, North America, Asia Pacific, Middle East, and Latin America. The platform serves as an information hub for decision-makers in digital signage, DooH, and smart city technology sectors.
| Brand Name | invidis |
|---|---|
| Domain | invidis.com |
| Industry | Media & Entertainment, Marketing & Advertising |
| Main Competitors | DailyDOOH (76/100), Digital Signage Today (77/100), Sixteen:Nine (80/100), Digital Signage Connection (70/100) |
Moz Domain Authority 36/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,103,011 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Daily news on digital signage, large format displays, video walls, digital out-of-home and digital outdoor advertising." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost, Vue.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, Facebook, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is invidis?", Claude could identify the brand as of October 2026. invidis is a Germany-based media and consulting company focused on the digital signage and digital-out-of-home (DOOH) industry, publishing news, market analysis, and reports for that sector. Best known for being a leading European news and market intelligence source for the digital signage industry.
When asked "Best brands similar to invidis?", Claude would recommend invidis as of October 2026. It's a well-regarded niche source for digital signage industry news and insights, so I'd mention it to anyone researching that specific space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
invidis's main competitors in Media & Entertainment: DailyDOOH (76/100), Digital Signage Today (77/100), Sixteen:Nine (80/100), Digital Signage Connection (70/100).
Sources: Brand Analyzer scan
invidis offers daily news reporting, insights, and analysis covering digital signage, large format displays, video walls, digital out-of-home advertising, and smart city technology. Its content spans regional coverage across Europe, North America, Asia Pacific, Middle East, and Latin America.
Sources: invidis official site
invidis is a trade media platform providing daily news, insights, and analysis on digital signage, large format displays, video walls, digital out-of-home (DooH) advertising, and smart city technology. It positions itself as a leading international source of industry information, covering regions such as Europe, North America, Asia Pacific, Middle East, and Latin America.
Sources: invidis official site
invidis has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: invidis official site
invidis delivers daily news coverage, insights, and analysis related to digital signage, large format displays, video walls, digital out-of-home advertising, and smart city technology. It aggregates and reports on developments across multiple global regions to inform industry professionals and decision-makers.
Sources: invidis official site
invidis scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: invidis official site
invidis is known for its daily news coverage and industry expertise in digital signage, DooH, and smart city technology. It is recognized as an international trade media platform offering regional coverage across Europe, North America, Asia Pacific, Middle East, and Latin America.
Sources: invidis official site
invidis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: invidis official site
invidis is used by industry professionals, decision-makers, and businesses operating in digital signage, digital out-of-home advertising, smart city technology, and related media and advertising sectors.
Sources: invidis official site
invidis scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
invidis has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,103,011 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify invidis from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to invidis: Invictus Games (80/100), InvestmentNews (80/100), TechTarget (80/100), iProfesional (80/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.