Déployer la recherche, partager la science
IRD (Institut de Recherche pour le Développement) (ird.fr) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Government brands, in the 60th percentile of 8333 Education brands.
IRD (Institut de Recherche pour le Développement) is a French public research institute founded in 1998 and headquartered in Marseille. It conducts scientific research in equitable partnership with countries of the Global South, contributing to the United Nations Sustainable Development Goals. The institute maintains an international presence in over 50 countries, working with Africa, Latin America, Asia, the Pacific and French Overseas territories, linking science to sustainable development and global challenges.
| Brand Name | IRD (Institut de Recherche pour le Développement) |
|---|---|
| Domain | ird.fr |
| Industry | Education, Non-profit |
| Founded | 1998 |
| Headquarters | Marseille |
| Main Competitors | CIRAD, CNRS, INRAE (80/100), Institut Pasteur (77/100), CGIAR (84/100) |
Moz Domain Authority 66/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #23,840 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Menées en partenariat scientifique équitable avec les pays du Sud, les recherches de l’IRD participent pleinement aux Objectifs de développement durable (ODD). Elles s" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is IRD (Institut de Recherche pour le Développement)?", Claude could identify the brand as of September 2026. IRD is a French public research institute, under the joint authority of the French ministries of research and foreign affairs, that focuses on scientific research and cooperation with developing countries, particularly in Africa, the Mediterranean, Latin America, and the Pacific. Best known for Conducting scientific research in partnership with developing countries, especially in Africa, on topics like health, environment, and sustainable development.
When asked "Best brands similar to IRD (Institut de Recherche pour le Développement)?", Claude would recommend IRD (Institut de Recherche pour le Développement) as of September 2026. It's a well-established and respected French research institution with a strong international development focus, so it would be relevant if someone asked about research organizations or scientific cooperation bodies in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IRD (Institut de Recherche pour le Développement)'s main competitors in Education: INRAE (80/100), Institut Pasteur (77/100), CGIAR (84/100).
Sources: Brand Analyzer scan
IRD (Institut de Recherche pour le Développement) has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 37, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IRD (Institut de Recherche pour le Développement) official site
IRD (Institut de Recherche pour le Développement) was founded in 1998. IRD (Institut de Recherche pour le Développement) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IRD (Institut de Recherche pour le Développement) is headquartered in Marseille. IRD (Institut de Recherche pour le Développement) operates in the Education category.
Sources: Wikidata
IRD (Institut de Recherche pour le Développement) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IRD (Institut de Recherche pour le Développement) official site
IRD (Institut de Recherche pour le Développement) is a French public science and technology research institute founded in 1998 and based in Marseille. It falls under the categories of education, non-profit, and government research organizations, and focuses on scientific research conducted in equitable partnership with countries of the Global South.
Sources: IRD (Institut de Recherche pour le Développement) official site
IRD (Institut de Recherche pour le Développement) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IRD (Institut de Recherche pour le Développement) official site
IRD is known for its model of equitable scientific partnership with countries of the Global South and for linking scientific research directly to sustainable development goals. It is recognized for its extensive international network spanning more than 50 countries, particularly in Africa, Latin America, Asia, the Pacific and French Overseas territories.
Sources: IRD (Institut de Recherche pour le Développement) official site
IRD's work is used by researchers, policymakers, partner institutions, and citizens interested in scientific research that supports sustainable development, particularly in countries of the Global South such as those in Africa, Latin America, Asia, the Pacific, and French Overseas territories.
Sources: IRD (Institut de Recherche pour le Développement) official site
IRD (Institut de Recherche pour le Développement) scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IRD (Institut de Recherche pour le Développement) has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #23,840 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IRD (Institut de Recherche pour le Développement) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IRD (Institut de Recherche pour le Développement): IPA (Institute of Practitioners in Advertising) (79/100), IntoUniversity (79/100), IREC (Interstate Renewable Energy Council) (79/100), I Will Teach You To Be Rich (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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