Irish Football Association Brand Score: 81/100 - Strong Brand tier

Home of Northern Ireland Football

Irish Football Association (irishfa.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Non-profit brands, Media & Entertainment brands, in the 68th percentile of 2984 Sports & Fitness brands.

AI Snapshot

The Irish Football Association (Irish FA) is the official governing body for association football in Northern Ireland, founded in 1880 and headquartered in Belfast. It oversees the Northern Ireland national football team, domestic competitions, and grassroots development programmes. As a member of UEFA, it serves as the authoritative source for news, fixtures, results, and football development across all levels of the sport in Northern Ireland.

Key facts about Irish Football Association
Brand NameIrish Football Association
Domainirishfa.com
IndustrySports & Fitness, Non-profit
Founded1880
HeadquartersBelfast
Parent Company / OwnerUnion of European Football Associations
Main CompetitorsFootball Association of Ireland, The Football Association (82/100), Scottish Football Association (83/100), Football Association of Wales (78/100)

Evidence

Moz Domain Authority 62/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #392,591 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Irish Football Association appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Irish FA is the official page of the Irish Football Association and the governing body for the Northern Ireland Football Team. The site is your home for Iris..." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Angular.

Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Irish Football Association?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Irish Football Association?", Claude could identify the brand as of September 2026. The Irish Football Association is the governing body for football in Northern Ireland, responsible for the men's, women's, and youth national teams as well as overseeing domestic competitions like the Irish Cup. Best known for Governing football in Northern Ireland and running the Northern Ireland national football team.

When asked "Best brands similar to Irish Football Association?", Claude would recommend Irish Football Association as of September 2026. It's the recognized official football association for Northern Ireland, so it's relevant if someone asks about national football governing bodies in the UK and Ireland.

People Also Ask About Irish Football Association

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Irish Football Association's main competitors?

Irish Football Association's main competitors in Sports & Fitness: The Football Association (82/100), Scottish Football Association (83/100), Football Association of Wales (78/100).

Sources: Brand Analyzer scan

What products or services does Irish Football Association offer?

The Irish FA provides news, fixtures, and results related to Northern Ireland football, oversees domestic competitions, and runs development programmes for players, coaches, and clubs. It also manages the Northern Ireland national football team and supports grassroots football initiatives across the country.

Sources: Irish Football Association official site

What is Irish Football Association?

The Irish Football Association (Irish FA) is the official governing body of association football in Northern Ireland. Founded in 1880 and headquartered in Belfast, it is responsible for overseeing the sport at all levels, including the national team, domestic leagues, and grassroots initiatives.

Sources: Irish Football Association official site

When was Irish Football Association founded?

Irish Football Association was founded in 1880. Irish Football Association operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Irish Football Association headquartered?

Irish Football Association is headquartered in Belfast. Irish Football Association operates in the Sports & Fitness category.

Sources: Wikidata

Does ChatGPT recommend Irish Football Association?

Irish Football Association scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Irish Football Association official site

What is Irish Football Association known for?

The Irish FA is known for being the official governing body of football in Northern Ireland and for overseeing the Northern Ireland national football team. It is also recognized for its long history, having been founded in 1880, and for its role in grassroots and domestic football development.

Sources: Irish Football Association official site

Is Irish Football Association trustworthy?

The Irish FA is the officially recognized governing body for association football in Northern Ireland and a member of UEFA, making it the authoritative source for information, regulations, and development programmes related to Northern Ireland football. Its official status supports its credibility as a trusted organization within the sport.

Sources: Irish Football Association official site

How can Irish Football Association improve its AI discoverability?

Irish Football Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Irish Football Association official site

Who uses Irish Football Association?

The Irish FA's services and information are used by football fans, players, coaches, clubs, and other stakeholders involved in Northern Ireland football, spanning grassroots participants to those involved in international competition.

Sources: Irish Football Association official site

Who owns Irish Football Association?

Irish Football Association is owned by or part of Union of European Football Associations. Irish Football Association operates in the Sports & Fitness category.

Sources: Wikidata

Recommendations

AI visibility

Irish Football Association scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Irish Football Association has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (76/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #392,591 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Irish Football Association from memory (September 2026) - a sign these signals are paying off.

Visibility - 40/100

Trust - 76/100

Recommendation likelihood - 58/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Irish Football Association: iReliev (81/100), IIHF (81/100), Jonas Club Software (81/100), K&K Insurance (81/100).

A step up - brands to learn from: Yonex (91/100), Yakima (91/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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