Home of Scottish Football
Scottish FA (scottishfa.co.uk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Media & Entertainment brands, in the 78th percentile of 2984 Sports & Fitness brands.
The Scottish FA is the official governing body for football in Scotland, based in Glasgow. It oversees the sport at all levels, from grassroots to the national teams, and provides fans with news, fixtures, results, video content, and official merchandise. The organization positions itself as the authoritative source for Scottish football, connecting supporters directly with the national teams through its website, apps, and retail products.
| Brand Name | Scottish FA |
|---|---|
| Domain | scottishfa.co.uk |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 2017 |
| Headquarters | Glasgow |
| Main Competitors | The Football Association (82/100), Football Association of Wales (78/100), Irish Football Association (81/100), UEFA (77/100), FIFA (82/100), Scottish Professional Football League |
Moz Domain Authority 68/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #136,804 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Scottish FA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The official website of the Scottish FA. Get the latest news, fixtures, results, video, and more." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook, YouTube, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Scottish FA?", Claude could identify the brand as of September 2026. The Scottish FA (Scottish Football Association) is the governing body for football in Scotland, overseeing the national teams, refereeing standards, coaching education, and grassroots development across the country. Best known for Governing Scottish football and running the Scotland national men's and women's teams.
When asked "Best brands similar to Scottish FA?", Claude would recommend Scottish FA as of September 2026. It's the official national football governing body, so it's a natural mention alongside other national FAs like England's or Wales's when discussing football administration in the UK.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scottish FA's main competitors in Sports & Fitness: The Football Association (82/100), Football Association of Wales (78/100), Irish Football Association (81/100), UEFA (77/100), FIFA (82/100).
Sources: Brand Analyzer scan
Scottish FA has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 37, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scottish FA official site
Scottish FA was founded in 2017. Scottish FA operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Scottish FA is headquartered in Glasgow. Scottish FA operates in the Sports & Fitness category.
Sources: Wikidata
Scottish FA scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Scottish FA official site
Scottish FA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scottish FA official site
The Scottish FA offers official football news, fixtures, results, and video content related to Scottish football and the national teams. It also provides official merchandise and retail products, as well as access to apps connecting fans with the sport in Scotland.
Sources: Scottish FA official site
The Scottish FA is the official governing body for football in Scotland, responsible for overseeing the sport from grassroots to the national teams. It operates the official website scottishfa.co.uk, which provides news, fixtures, results, and video content related to Scottish football.
Sources: Scottish FA official site
The Scottish FA governs, promotes, and grows football across Scotland at all levels, from grassroots participation to the national teams. It provides official news, fixtures, results, and video content, and sells official merchandise, serving as the central authority connecting fans with the sport in Scotland.
Sources: Scottish FA official site
The Scottish FA's website and services are used by football fans, supporters of the Scottish national teams, and followers of football in Scotland at all levels, including grassroots participants and those seeking official news and merchandise.
Sources: Scottish FA official site
Scottish FA scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scottish FA has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #136,804 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Scottish FA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scottish FA: Rothco (83/100), Roofnest (83/100), Sea-Doo (83/100), Selkirk Sport (83/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.