The voice of Illinois retail
Illinois Retail Merchants Association (irma.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, E-commerce brands, in the 29th percentile of 24273 Non-profit brands.
Illinois Retail Merchants Association (IRMA) is a non-profit trade organization that represents, advocates for, and supports the retail industry in Illinois. It combines advocacy, education, and industry data to represent retailers' interests to state policymakers and to highlight retail's economic impact on Illinois. Its target audience includes retail businesses, retail industry professionals, and state policymakers.
| Brand Name | Illinois Retail Merchants Association |
|---|---|
| Domain | irma.org |
| Industry | Non-profit, Government |
| Founded | 1886 |
| Headquarters | Albertslund |
| Parent Company / Owner | Coop Danmark |
| Main Competitors | National Retail Federation (74/100), Retail Industry Leaders Association (82/100), Illinois Chamber of Commerce (77/100), National Federation of Independent Business (66/100) |
Moz Domain Authority 39/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To represent, advocate for, and support the retail industry across Illinois." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Illinois Retail Merchants Association?", Claude could identify the brand as of October 2026. The Illinois Retail Merchants Association (IRMA) is a trade association representing retail businesses across Illinois, advocating on legislative and regulatory issues like taxation, labor law, and retail crime that affect the retail industry. It provides members with lobbying re Best known for Lobbying and advocacy on behalf of Illinois retailers at the state legislature.
When asked "Best brands similar to Illinois Retail Merchants Association?", Claude would recommend Illinois Retail Merchants Association as of October 2026. If someone asked about state-level retail trade associations or advocacy groups in Illinois, IRMA would be a relevant and accurate example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Illinois Retail Merchants Association's main competitors in Non-profit: National Retail Federation (74/100), Retail Industry Leaders Association (82/100), Illinois Chamber of Commerce (77/100), National Federation of Independent Business (66/100).
Sources: Brand Analyzer scan
Illinois Retail Merchants Association has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Illinois Retail Merchants Association official site
Illinois Retail Merchants Association was founded in 1886. Illinois Retail Merchants Association operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Illinois Retail Merchants Association is headquartered in Albertslund. Illinois Retail Merchants Association operates in the Non-profit category.
Sources: Wikidata
Illinois Retail Merchants Association scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Illinois Retail Merchants Association official site
Illinois Retail Merchants Association (IRMA) is a non-profit trade association that represents the retail industry in Illinois. It serves as an advocacy organization for retail businesses and industry professionals, working to influence policy decisions affecting retailers at the state level.
Sources: Illinois Retail Merchants Association official site
Illinois Retail Merchants Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Illinois Retail Merchants Association official site
IRMA offers advocacy services on behalf of the retail industry, industry education, and data/research demonstrating retail's economic impact in Illinois. These services are aimed at representing retailer interests to state policymakers.
Sources: Illinois Retail Merchants Association official site
Illinois Retail Merchants Association is owned by or part of Coop Danmark. Illinois Retail Merchants Association operates in the Non-profit category.
Sources: Wikidata
IRMA is known for being the leading advocacy voice for the retail industry in Illinois, representing retailers' interests to state policymakers and demonstrating the economic impact of retail within the state.
Sources: Illinois Retail Merchants Association official site
IRMA is used by retail businesses, retail industry professionals, and policymakers in Illinois who engage with the organization for advocacy, industry data, and representation of retail sector interests at the state level.
Sources: Illinois Retail Merchants Association official site
Illinois Retail Merchants Association scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Illinois Retail Merchants Association has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Illinois Retail Merchants Association from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Illinois Retail Merchants Association: Irish American Partnership (71/100), Intellectual Property Institute of Canada (IPIC) (71/100), ISASS - The International Society for the Advancement of Spine Surgery (71/100), ISBA (Indiana School Boards Association) (71/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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