Behavioral design for better products
Irrational Labs (irrationallabs.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, SaaS brands, Technology brands, in the 39th percentile of 9247 Marketing & Advertising brands.
Irrational Labs is a behavioral science consulting firm founded in 2013 and headquartered in San Francisco. It helps enterprise clients across industries such as finance and healthcare apply behavioral science principles to product design, aiming to improve user engagement, decision-making, and business outcomes. The firm offers consulting, research, training, and speaking services, combining applied behavioral science with product design expertise. Its stated mission is to use behavioral science to make people happier, healthier, and wealthier.
| Brand Name | Irrational Labs |
|---|---|
| Domain | irrationallabs.com |
| Industry | Marketing & Advertising, SaaS |
| Founded | 2013 |
| Headquarters | San Francisco |
| Main Competitors | ideas42 (86/100), BEworks (75/100), The Behavioural Insights Team (83/100), Cowry Consulting (77/100), Busara Center for Behavioral Economics (78/100) |
Moz Domain Authority 44/100 vs category average 38 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,950,815 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We're a behavioral science firm that helps companies understand their users' psychology - and design new ways to drive product engagement." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Irrational Labs?", Claude could identify the brand as of October 2026. Irrational Labs is a behavioral economics consulting firm co-founded by Dan Ariely and Kristen Berman that helps companies apply behavioral science principles to improve product design, user engagement, and business outcomes. Best known for Applying behavioral economics (loss aversion, defaults, nudges) to product and app design for clients in fintech, health, and tech.
When asked "Best brands similar to Irrational Labs?", Claude would recommend Irrational Labs as of October 2026. It's a well-regarded name in applied behavioral science and would be a natural mention for anyone asking about behavioral economics consultancies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Irrational Labs's main competitors in Marketing & Advertising: ideas42 (86/100), BEworks (75/100), The Behavioural Insights Team (83/100), Cowry Consulting (77/100), Busara Center for Behavioral Economics (78/100).
Sources: Brand Analyzer scan
Irrational Labs offers consulting services, behavioral research, training programs, and speaking engagements. These services are designed to help companies apply behavioral science insights to product design, improve user engagement, support better decision-making, and achieve measurable business outcomes.
Sources: Irrational Labs official site
Irrational Labs is a behavioral science consulting firm founded in 2013 and based in San Francisco. It specializes in applying principles of behavioral economics to help companies design products and experiences that better align with how people actually think and make decisions.
Sources: Irrational Labs official site
Irrational Labs has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 58, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Irrational Labs official site
Irrational Labs was founded in 2013. Irrational Labs operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Irrational Labs is headquartered in San Francisco. Irrational Labs operates in the Marketing & Advertising category.
Sources: Wikidata
Irrational Labs helps enterprise companies understand the psychology behind user behavior and applies that understanding to product design. It provides consulting, research, training, and speaking services aimed at improving product engagement, user decision-making, and measurable business outcomes for clients in industries such as finance and healthcare.
Sources: Irrational Labs official site
Irrational Labs scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Irrational Labs official site
Irrational Labs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Irrational Labs official site
Irrational Labs serves enterprise teams and companies across various industries, including finance and healthcare, that seek to apply behavioral science to improve product engagement, user decision-making, and overall business performance.
Sources: Irrational Labs official site
Irrational Labs is known for applying behavioral science and behavioral economics principles to product design and business strategy, helping enterprise teams improve user engagement and decision-making through research-backed methods.
Sources: Irrational Labs official site
Irrational Labs scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Irrational Labs has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,950,815 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Irrational Labs from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Irrational Labs: Intouch Insight (74/100), InTexty (74/100), ISG World (74/100), it-sa 365 (74/100).
A step up - brands to learn from: Ziba Design (81/100), Zen Media (81/100).
Category leader: Accenture (97/100).
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