Understanding behaviour, improving lives
Behavioural Insights Team (BIT) (bi.team) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Marketing & Advertising brands, Other brands, in the 90th percentile of 23106 Non-profit brands.
The Behavioural Insights Team (BIT) is a global research and innovation consultancy that applies behavioural science to improve people's lives. It works with governments, organizations, and institutions to address complex social, health, and policy challenges by identifying where behavioural insights can have the greatest impact, turning difficult problems into solvable ones through evidence-based strategies.
| Brand Name | Behavioural Insights Team (BIT) |
|---|---|
| Domain | bi.team |
| Industry | Non-profit, Marketing & Advertising |
| Main Competitors | ideas42 (86/100), Irrational Labs (74/100), The Decision Lab (83/100), MindGym, Ogilvy Consulting (Behavioral Science Practice) (85/100) |
Moz Domain Authority 58/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bit is a global research and innovation consultancy which uses deep understanding of human behaviour to improve people's lives." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Behavioural Insights Team (BIT)?", Claude could identify the brand as of October 2026. The Behavioural Insights Team, also known as the 'Nudge Unit', started in 2010 within the UK government to apply behavioural economics and psychology to public policy, and has since spun out into a global social purpose company working with governments and organizations worldwide Best known for Pioneering the application of 'nudge' theory and behavioural science to government policy, starting with the UK Cabinet Office.
When asked "Best brands similar to Behavioural Insights Team (BIT)?", Claude would recommend Behavioural Insights Team (BIT) as of October 2026. It's widely regarded as the originator and leading practitioner of applied behavioural science in public policy, so it would come up naturally in discussions of similar organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Behavioural Insights Team (BIT)'s main competitors in Non-profit: ideas42 (86/100), Irrational Labs (74/100), The Decision Lab (83/100), Ogilvy Consulting (Behavioral Science Practice) (85/100).
Sources: Brand Analyzer scan
Behavioural Insights Team (BIT) has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 40, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Behavioural Insights Team (BIT) scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
The Behavioural Insights Team (BIT) is a global research and innovation consultancy that uses behavioural science to help solve complex social, health, and policy problems. It works with governments, organizations, and institutions to design and test evidence-based interventions grounded in an understanding of human behaviour.
Behavioural Insights Team (BIT) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
BIT offers research and consultancy services that apply behavioural science to help organizations and governments address complex social, health, and policy challenges. Its services include identifying behavioural insights relevant to specific problems, and designing and testing evidence-based interventions to improve outcomes.
BIT's services are used by governments, organizations, and institutions seeking evidence-based strategies to address complex social, health, and policy challenges through behavioural science.
Behavioural Insights Team (BIT) scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Behavioural Insights Team (BIT) has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Behavioural Insights Team (BIT) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Behavioural Insights Team (BIT): British International Investment (BII) (83/100), Big Life Foundation (83/100), Bitkom e. V. (83/100), Bloomerang (83/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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