Covering Burma and Southeast Asia
The Irrawaddy (irrawaddy.com) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Government brands, in the 11th percentile of 32451 Media & Entertainment brands.
The Irrawaddy is an independent news magazine founded in 1992 that covers Myanmar and Southeast Asia, with a focus on politics, ethnic issues, and regional developments. It provides in-depth journalism and analysis often underrepresented in mainstream media, aiming to serve policymakers, journalists, researchers, activists, and the Myanmar diaspora. The outlet positions itself as a trusted, credible source for on-the-ground reporting on Myanmar's political and social landscape.
| Brand Name | The Irrawaddy |
|---|---|
| Domain | irrawaddy.com |
| Industry | Media & Entertainment, Government |
| Founded | 1992 |
| Main Competitors | Myanmar Now (77/100), Frontier Myanmar (68/100), Radio Free Asia (88/100), Democratic Voice of Burma (84/100), Mizzima News (69/100), BenarNews (71/100), Nikkei Asia, The Diplomat (83/100) |
Moz Domain Authority 78/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Covering Myanmar and Southeast Asia News, especially politics, ethnic issues and others shaping Myanmar today." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Irrawaddy?", Claude could identify the brand as of October 2026. The Irrawaddy is an independent news outlet covering Myanmar, founded in 1993 by Burmese exiled journalists and historically based in Thailand, known for its critical coverage of the country's military and politics. Best known for Independent journalism on Myanmar's politics and military, including coverage critical of the junta.
When asked "Best brands similar to The Irrawaddy?", Claude would recommend The Irrawaddy as of October 2026. It's one of the most credible and longstanding independent sources on Myanmar affairs, so I'd mention it for anyone asking about Southeast Asian media or Myanmar-focused news outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Irrawaddy's main competitors in Media & Entertainment: Myanmar Now (77/100), Frontier Myanmar (68/100), Radio Free Asia (88/100), Democratic Voice of Burma (84/100), Mizzima News (69/100).
Sources: Brand Analyzer scan
The Irrawaddy is an independent news magazine, founded in 1992, that covers Myanmar and Southeast Asia, with particular focus on politics, ethnic issues, and the forces shaping the region.
Sources: The Irrawaddy official site
The Irrawaddy has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 60, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Irrawaddy official site
The Irrawaddy was founded in 1992. The Irrawaddy operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Irrawaddy produces independent, in-depth news coverage and analysis of Myanmar and Southeast Asia, reporting on political developments, ethnic conflicts, and social issues that shape the region.
Sources: The Irrawaddy official site
The Irrawaddy offers news articles, in-depth reporting, and analysis focused on Myanmar and Southeast Asian politics, ethnic issues, and regional affairs, delivered through its online magazine platform.
Sources: The Irrawaddy official site
The Irrawaddy scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Irrawaddy official site
The Irrawaddy is known for its credible, on-the-ground journalism covering Myanmar's politics and ethnic issues, offering perspectives often underrepresented in mainstream media and serving as a trusted source for Myanmar-focused news since 1992.
Sources: The Irrawaddy official site
The Irrawaddy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Irrawaddy official site
The Irrawaddy is used by readers interested in Myanmar and Southeast Asian politics, including policymakers, journalists, researchers, activists, and members of the Myanmar diaspora seeking independent news and analysis of the region.
Sources: The Irrawaddy official site
The Irrawaddy scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Irrawaddy has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 78/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Irrawaddy from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Irrawaddy: 인베스트조선 (InvestChosun) (64/100), Internet Retailer (64/100), EntreprenörsFokus (64/100), Istituto Svizzero (64/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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