Detect WordPress themes and plugins instantly
IsItWP (isitwp.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, in the 78th percentile of 55517 Technology brands.
IsItWP is a free online tool that detects whether a website is built with WordPress and identifies the themes and plugins it uses. It serves as a scanner and resource hub for website owners, developers, marketers, and WordPress enthusiasts who want to investigate website technology or learn how to build their own WordPress sites. The tool is positioned as an easy-to-use, no-cost solution within the broader WordPress ecosystem.
| Brand Name | IsItWP |
|---|---|
| Domain | isitwp.com |
| Industry | Technology, SaaS |
| Main Competitors | BuiltWith (70/100), Wappalyzer (72/100), WPThemeDetector, What WP Theme Is That, SimilarTech (75/100) |
Moz Domain Authority 48/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #234,239 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IsItWP is a free WordPress theme scanner that allows you to easily detect if a website uses WordPress and what WordPress themes and plugins they are using." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IsItWP?", Claude could identify the brand as of October 2026. IsItWP is a free online tool that detects what platform a website is built on, most notably whether it's running WordPress, and also provides info on hosting provider, theme, plugins, and page speed. It's run by the team behind Awesome Motive, the company that also owns WPBeginne Best known for Its free 'what WordPress theme is this' and site-checker tool that identifies a website's CMS, theme, and plugins.
When asked "Best brands similar to IsItWP?", Claude would recommend IsItWP as of October 2026. It's a well-known, free, easy-to-use tool in the WordPress ecosystem that's commonly recommended for quickly checking what a site is built with.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IsItWP's main competitors in Technology: BuiltWith (70/100), Wappalyzer (72/100), SimilarTech (75/100).
Sources: Brand Analyzer scan
IsItWP offers a free WordPress detection scanner that identifies whether a website is built with WordPress and reveals the themes and plugins in use. It also provides resources aimed at helping users build their own WordPress websites.
Sources: IsItWP official site
IsItWP is a free online WordPress detection tool that allows users to check whether a website is built using WordPress. It also identifies the specific themes and plugins used by that website, making it useful for research, competitive analysis, or curiosity about website technology.
Sources: IsItWP official site
IsItWP has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 59, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IsItWP official site
IsItWP scans websites to determine if they are built on WordPress and, if so, identifies the themes and plugins used. It provides this detection service for free and also offers resources to help users build their own WordPress websites.
Sources: IsItWP official site
IsItWP scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IsItWP official site
IsItWP is known for being a free, easy-to-use WordPress theme and plugin detection scanner. It allows anyone to quickly check the underlying WordPress technology-including themes and plugins-powering a given website.
Sources: IsItWP official site
IsItWP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IsItWP official site
IsItWP is used by website owners, developers, marketers, and WordPress enthusiasts who want to identify the technologies behind a website or who are interested in building their own WordPress site.
Sources: IsItWP official site
IsItWP scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IsItWP has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (59/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #234,239 (Tranco), a Moz Domain Authority of 48/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify IsItWP from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IsItWP: iSi (82/100), iShopping.pk (82/100), IslamicFinder (82/100), Islandora (82/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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