Iran's trusted news source
ISNA (isna.ir) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 51st percentile of 35006 Media & Entertainment brands.
ISNA is an Iranian news agency that provides news coverage to Iranian and global audiences, focusing on politics, society, and culture. It is recognized as one of Iran's leading news agencies with extensive domestic reach, delivering timely and comprehensive reporting in Persian to citizens, students, and readers seeking current events coverage.
| Brand Name | ISNA |
|---|---|
| Domain | isna.ir |
| Industry | Media & Entertainment |
| Main Competitors | IRNA (85/100), Fars News Agency (80/100), Tasnim News Agency (64/100), Mehr News Agency (79/100), Press TV (52/100) |
Moz Domain Authority 77/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
ISNA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide accurate and timely news coverage to the Iranian public and global audiences." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ISNA?", Claude could identify the brand as of October 2026. ISNA (Iranian Students News Agency) is one of Iran's major news agencies, providing news coverage in Persian and English on domestic and international politics, society, culture, and economy. Best known for being one of Iran's leading semi-official news agencies, originally founded to cover university and student news.
When asked "Best brands similar to ISNA?", Claude would recommend ISNA as of October 2026. It's a well-known and widely cited news source within Iran's media landscape, so it would come up naturally when discussing Iranian news agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ISNA's main competitors in Media & Entertainment: IRNA (85/100), Fars News Agency (80/100), Tasnim News Agency (64/100), Mehr News Agency (79/100), Press TV (52/100).
Sources: Brand Analyzer scan
ISNA has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 27, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ISNA official site
ISNA scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ISNA official site
ISNA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ISNA official site
ISNA scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ISNA has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (47/100) and its weakest is trust (27/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 77/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ISNA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ISNA: Island Press (76/100), Alpes Isère (76/100), Ivey Publishing (76/100), Jackpot Party (76/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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