The global movement for tenants' rights
International Union of Tenants (IUT) (iut.nu) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Real Estate brands, Government brands, in the 78th percentile of 23115 Non-profit brands.
The International Union of Tenants (IUT) is a global advocacy network representing tenants' rights, uniting more than 75 tenant organizations across 51 countries. Described as active since 1926, it works to secure affordable, safe, and secure housing through policy engagement at EU and international levels. IUT serves as a non-profit alliance connecting grassroots tenant groups with policymakers, housing advocates, and individuals seeking stronger tenant protections worldwide.
| Brand Name | International Union of Tenants (IUT) |
|---|---|
| Domain | iut.nu |
| Industry | Non-profit, Real Estate |
| Founded | 1977 |
| Headquarters | Isfahan |
| Main Competitors | Housing Europe (71/100), International Alliance of Inhabitants (72/100), National Low Income Housing Coalition (85/100), Shelter (80/100), Generation Rent (78/100) |
Moz Domain Authority 42/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
International Union of Tenants (IUT) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The International Union of Tenants (IUT) is the global movement for tenants’ rights. Since 1926, we unite over 75 tenant organizations from 51 countries to fight for affordable, sa…" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is International Union of Tenants (IUT)?", Claude could identify the brand as of October 2026. The International Union of Tenants is a global non-profit federation of tenant organizations founded in 1926, based in Stockholm, Sweden, that works to promote and protect the rights of tenants and advocate for affordable, adequate housing worldwide. Best known for Being the leading international federation uniting national tenant organizations to advocate for tenants' rights and housing policy.
When asked "Best brands similar to International Union of Tenants (IUT)?", Claude would recommend International Union of Tenants (IUT) as of October 2026. It's a well-established, long-running international body in tenant advocacy, so it would naturally come up if someone asked about organizations working on housing and tenant rights globally.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Union of Tenants (IUT)'s main competitors in Non-profit: Housing Europe (71/100), International Alliance of Inhabitants (72/100), National Low Income Housing Coalition (85/100), Shelter (80/100), Generation Rent (78/100).
Sources: Brand Analyzer scan
International Union of Tenants (IUT) has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 48, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
International Union of Tenants (IUT) was founded in 1977. International Union of Tenants (IUT) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
International Union of Tenants (IUT) is headquartered in Isfahan. International Union of Tenants (IUT) operates in the Non-profit category.
Sources: Wikidata
International Union of Tenants (IUT) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
International Union of Tenants (IUT) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The International Union of Tenants (IUT) is a global non-profit movement advocating for tenants' rights. It unites over 75 tenant organizations from 51 countries and has operated since 1926, focusing on promoting affordable, safe, and secure housing worldwide.
International Union of Tenants (IUT) scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Union of Tenants (IUT) has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Union of Tenants (IUT) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Union of Tenants (IUT): Institute for Transportation and Development Policy (ITDP) (80/100), International Skating Union (ISU) (80/100), IVL (80/100), International Window Film Association (IWFA) (80/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.