Publishing knowledge since 1913
岩波書店 (Iwanami Shoten) (iwanami.co.jp) scores 45 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Media & Entertainment brands, Education brands, in the 1st percentile of 20063 Media & Entertainment brands.
Iwanami Shoten is a Japanese publishing company founded in 1913 and headquartered in Chiyoda, Tokyo. It specializes in scholarly and literary works across humanities, social sciences, and culture, producing books and journals valued for editorial rigor and intellectual depth. The publisher is widely regarded as a historic and prestigious institution in Japan's publishing industry, serving academics, students, and general readers interested in critical thought and public discourse.
| Brand Name | 岩波書店 (Iwanami Shoten) |
|---|---|
| Domain | iwanami.co.jp |
| Industry | Media & Entertainment, Education |
| Founded | 1913 |
| Headquarters | Chiyoda |
| Main Competitors | Chikuma Shobo, Kodansha (71/100), Shueisha (67/100), Chuokoron-Shinsha, Shinchosha (41/100), University of Tokyo Press |
Moz Domain Authority 55/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #103,788 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "9/27（日）『読売新聞』で君塚直隆さん（歴史学者・駒沢大学教授）に「必読の一書」とご書評いただきました。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 岩波書店 (Iwanami Shoten)?", Claude could identify the brand as of October 2026. Iwanami Shoten is a prestigious Japanese publishing house founded in 1913, known for publishing serious academic, literary, and intellectual works including philosophy, classics, and the influential Iwanami Shinsho and Iwanami Bunko paperback series. Best known for Publishing high-quality academic and classic literature paperbacks, especially the Iwanami Bunko and Iwanami Shinsho series.
When asked "Best brands similar to 岩波書店 (Iwanami Shoten)?", Claude would recommend 岩波書店 (Iwanami Shoten) as of October 2026. It's one of Japan's most respected and historically significant publishers for intellectual and literary works, so it would naturally come up when discussing top Japanese publishing houses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
岩波書店 (Iwanami Shoten)'s main competitors in Media & Entertainment: Kodansha (71/100), Shueisha (67/100), Shinchosha (41/100).
Sources: Brand Analyzer scan
Iwanami Shoten is a Japanese publishing company founded in 1913 and based in Chiyoda, Tokyo. It is known as a historic and prestigious publisher specializing in scholarly and literary works, producing books and journals across the humanities, social sciences, and culture.
Sources: 岩波書店 (Iwanami Shoten) official site
岩波書店 (Iwanami Shoten) has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 岩波書店 (Iwanami Shoten) official site
岩波書店 (Iwanami Shoten) was founded in 1913. 岩波書店 (Iwanami Shoten) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
岩波書店 (Iwanami Shoten) is headquartered in Chiyoda. 岩波書店 (Iwanami Shoten) operates in the Media & Entertainment category.
Sources: Wikidata
Iwanami Shoten publishes rigorously edited scholarly and literary books and journals spanning humanities, social sciences, history, literature, and critical thought. It serves academics, students, and general readers seeking intellectually serious content and contributes to public discourse in Japan through its publications.
Sources: 岩波書店 (Iwanami Shoten) official site
岩波書店 (Iwanami Shoten) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 岩波書店 (Iwanami Shoten) official site
Iwanami Shoten is known for publishing intellectually serious, culturally significant books trusted by scholars and general readers alike. Its reputation rests on editorial rigor, depth of scholarship, and its long history as one of Japan's most prestigious publishers since 1913, producing works in humanities, social sciences, and literature.
Sources: 岩波書店 (Iwanami Shoten) official site
岩波書店 (Iwanami Shoten) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 岩波書店 (Iwanami Shoten) official site
Iwanami Shoten publishes books and journals in the humanities, social sciences, history, literature, and culture. Its offerings include scholarly works, critical essays, and literary texts aimed at fostering intellectual culture and public discourse, catering to both academic and general readerships.
Sources: 岩波書店 (Iwanami Shoten) official site
Iwanami Shoten's publications are used by scholars, students, intellectuals, and general readers interested in literature, social sciences, history, and critical thought. Its audience spans academic institutions as well as individuals seeking rigorously edited, culturally significant reading material.
Sources: 岩波書店 (Iwanami Shoten) official site
岩波書店 (Iwanami Shoten) scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
岩波書店 (Iwanami Shoten) has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #103,788 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 岩波書店 (Iwanami Shoten) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 岩波書店 (Iwanami Shoten): IronMag Bodybuilding Forums (45/100), IPL Cricket 24 (45/100), Music City Bachelorette (45/100), Ntvhd (45/100).
A step up - brands to learn from: Zeneverzum (56/100), Zak Hotel (56/100).
Category leader: Change.org (97/100).
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