Japan's Leading English News Source
The Japan Times (japantimes.co.jp) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 92nd percentile of 8780 Media & Entertainment brands.
The Japan Times is an English-language daily newspaper founded in 1897, making it one of Japan's longest-running publications. It provides comprehensive coverage of Japanese business, politics, culture, sports, and society for a global, English-speaking readership. Positioned as an authoritative source for understanding Japan, it aims to bridge the country with international audiences through reliable, in-depth journalism covering both domestic and global affairs relevant to Japan.
| Brand Name | The Japan Times |
|---|---|
| Domain | japantimes.co.jp |
| Industry | Media & Entertainment |
| Founded | 1897 |
| Main Competitors | The Asahi Shimbun (Asahi Shimbun Asia & Japan Watch), NHK World-Japan, Kyodo News, The Mainichi, Nikkei Asia, South China Morning Post (93/100), Bloomberg (92/100), Reuters (97/100) |
Moz Domain Authority 91/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,113 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
The Japan Times has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Latest news on Japan: business, politics, commentary, sports, culture, life and more" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Japan Times?", Claude could identify the brand as of September 2026. The Japan Times is Japan's oldest and largest English-language newspaper, founded in 1897, covering national and international news, business, and culture for expatriates, foreign residents, and English-reading audiences interested in Japan. Best known for Being Japan's leading English-language newspaper and news source for foreigners.
When asked "Best brands similar to The Japan Times?", Claude would recommend The Japan Times as of September 2026. It's the most established and widely referenced English-language news outlet in Japan, so it would naturally come up for anyone seeking reliable English coverage of Japan.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Japan Times's main competitors in Media & Entertainment: South China Morning Post (93/100), Bloomberg (92/100), Reuters (97/100).
Sources: Brand Analyzer scan
The Japan Times is an English-language daily newspaper based in Japan, founded in 1897. It covers news on Japan including business, politics, commentary, sports, culture, and life, serving as a bridge between Japan and the global English-speaking public.
Sources: The Japan Times official site
The Japan Times has moderate AI-search visibility, scoring 71/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 69, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Japan Times official site
The Japan Times was founded in 1897. The Japan Times operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Japan Times scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Japan Times official site
The Japan Times offers English-language news coverage including business, politics, commentary, sports, culture, and lifestyle content, delivered through its daily newspaper and website. It provides articles, analysis, and insight on Japan-related topics for a global readership.
Sources: The Japan Times official site
The Japan Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Japan Times official site
The Japan Times is known for being one of the oldest and most established English-language newspapers in Japan, having operated continuously since 1897. It is recognized for its long-standing role as a trusted source of English-language news about Japan for international readers.
Sources: The Japan Times official site
The Japan Times is used by English-speaking readers worldwide interested in Japanese news, business, and culture, including expatriates living in Japan, international businesspeople, journalists, and global observers seeking reliable information about Japan.
Sources: The Japan Times official site
The Japan Times scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Japan Times has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (72/100) and its weakest is trust (69/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,113 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Japan Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Japan Times: Jamie Oliver (89/100), Invaluable (89/100), Jovem Pan (89/100), The Jerusalem Post (89/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.