Powering Inclusive PSHE & RE Programmes
Jigsaw (jigsawpshe.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 55th percentile of 24596 Education brands.
Jigsaw Education Group is a UK-based provider of whole-school PSHE (Personal, Social, Health and Economic education), RE (Religious Education), and wellbeing programmes used by more than 6,500 schools worldwide. Its resources are designed to be evidence-based, inclusive, and mindful, supporting primary and secondary schools, including SEND/ALN settings and international education providers. The organisation's mission centres on helping children understand themselves, connect with others, and develop resilience through structured, fully resourced curricula aimed at teachers and education trusts.
| Brand Name | Jigsaw |
|---|---|
| Domain | jigsawpshe.com |
| Industry | Education, Non-profit |
| Founded | 2010 |
| Headquarters | New York City |
| CEO | Yasmin Green |
| Main Competitors | Twinkl (89/100), Kapow Primary (73/100), 1decision (80/100), Coram Life Education (72/100), PSHE Association (76/100), Discovery Education (73/100) |
Moz Domain Authority 30/100 vs category average 47 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jigsaw Education Group supports over 6,500 schools worldwide with whole-school PSHE, RE and wellbeing programmes. Evidence-based, inclusive and mindful, our resources help teachers…" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Jigsaw?", Claude could not identify the brand as of October 2026. I don't recognize this specific company, possibly because it's a smaller or niche provider of PSHE (Personal, Social, Health and Economic) education resources in the UK with limited broader web presence.
When asked "Best brands similar to Jigsaw?", Claude would not surface Jigsaw as of October 2026. I can't vouch for or recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Jigsaw's main competitors in Education: Twinkl (89/100), Kapow Primary (73/100), 1decision (80/100), Coram Life Education (72/100), PSHE Association (76/100).
Sources: Brand Analyzer scan
Jigsaw has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 44, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Jigsaw official site
Jigsaw was founded in 2010. Jigsaw operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Jigsaw is headquartered in New York City. Jigsaw operates in the Education category.
Sources: Wikidata
Jigsaw offers whole-school PSHE (Personal, Social, Health and Economic education) programmes, RE (Religious Education) resources, and wellbeing curricula. These are fully resourced teaching materials designed for primary and secondary schools, including adaptations for SEND/ALN students and international education providers.
Sources: Jigsaw official site
Jigsaw scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Jigsaw official site
Jigsaw is an education organisation, known as Jigsaw Education Group, that develops and provides whole-school PSHE (Personal, Social, Health and Economic education), RE (Religious Education), and wellbeing programmes for schools. It serves over 6,500 schools worldwide and focuses on evidence-based, inclusive, and mindful approaches to child development.
Sources: Jigsaw official site
Jigsaw creates and supplies fully resourced, evidence-based PSHE, RE, and wellbeing curricula for primary and secondary schools. These programmes are designed to be delivered as whole-school initiatives, helping teachers build resilient, confident learners while covering personal, social, health, economic, and religious education topics.
Sources: Jigsaw official site
Jigsaw can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Jigsaw official site
Jigsaw is used by schools, teachers, and education trusts worldwide, including primary and secondary institutions, SEND/ALN providers, and international education organisations seeking structured PSHE, RE, and wellbeing programmes.
Sources: Jigsaw official site
Jigsaw is known for providing comprehensive, evidence-based PSHE and RE programmes adopted by thousands of schools globally. It is particularly recognised for its inclusive and mindful approach to teaching personal, social, health, and wellbeing topics, as well as its support for SEND/ALN students and international education providers.
Sources: Jigsaw official site
Jigsaw scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Jigsaw has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Jigsaw from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Jigsaw: The Mountain Guides (76/100), Jesus Culture (76/100), Jisc (76/100), JKU - Johannes Kepler Universität Linz (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.