Videos Wot I Made
John Burns (johnburns.com) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 11th percentile of 17729 Media & Entertainment brands.
John Burns (johnburns.com) is a personal website used to create and share self-made video content. The site is characterized by an informal, humorous tone rather than professional or corporate polish, functioning as a casual video portfolio. It targets friends, fans, and casual viewers interested in personal or hobbyist video content rather than a broad commercial audience.
| Brand Name | John Burns |
|---|---|
| Domain | johnburns.com |
| Industry | Media & Entertainment, Other |
| Main Competitors | YouTube (83/100), Vimeo (95/100), TikTok (82/100), Twitch (78/100) |
Moz Domain Authority 12/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
John Burns appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To create and share personal video content with a distinct sense of humor." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is John Burns?", Claude could not identify the brand as of September 2026. I don't recognize a media and entertainment company called "John Burns" at johnburns.com, likely because it's a small or niche operation without much public presence, or the name is easily confused with other more prominent "John Burns" entities like the real estate consulting fi
When asked "Best brands similar to John Burns?", Claude would not surface John Burns as of September 2026. I can't recommend a company I don't have verified knowledge of, since doing so risks giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
John Burns's main competitors in Media & Entertainment: YouTube (83/100), Vimeo (95/100), TikTok (82/100), Twitch (78/100).
Sources: Brand Analyzer scan
John Burns has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 14, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: John Burns official site
John Burns scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: John Burns official site
John Burns can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: John Burns official site
John Burns (johnburns.com) is a personal website for sharing self-made video content, presented with an informal and humorous style rather than a professional or corporate tone.
Sources: John Burns official site
The site creates and shares personal video content, offering a casual, personality-driven portfolio of self-made videos with a distinct sense of humor.
Sources: John Burns official site
John Burns scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
John Burns has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 12/100 and thin schema.org structured data. In a live check (September 2026), Claude could not identify John Burns from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to John Burns: Jenite.bg (65/100), Swiss IT Magazine (65/100), Joker Gaming (65/100), Galería Juana de Aizpuru (65/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
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