Joking Hazard Brand Score: 57/100 - Developing tier

Dangerously Funny Since 2011

Joking Hazard (jokinghazard.com) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 4th percentile of 21116 Media & Entertainment brands.

AI Snapshot

Joking Hazard is a card game and entertainment brand that invites players to create their own comic strips using panels sourced from the webcomic Cyanide & Happiness. Marketed toward adults who enjoy dark, irreverent humor, the brand focuses on edgy, comedic party games and content. Its positioning emphasizes boundary-pushing wit and absurdity as an alternative to mainstream party games.

Key facts about Joking Hazard
Brand NameJoking Hazard
Domainjokinghazard.com
IndustryMedia & Entertainment, Other
Main CompetitorsCards Against Humanity (80/100), Exploding Kittens (83/100), What Do You Meme (81/100), Superfight, Thing Said No One Ever (TSNOE)

Evidence

Moz Domain Authority 9/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Joking Hazard has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To make people laugh with dangerously funny, irreverent content and games." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Joking Hazard?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Joking Hazard?", Claude could identify the brand as of October 2026. Joking Hazard is a card game created by the team behind the Cyanide & Happiness webcomic, where players combine comic panel cards to build the most absurd or offensive storyline, similar in spirit to Cards Against Humanity. Best known for a party card game using Cyanide & Happiness comic panels to create dark, absurd mini-comics.

When asked "Best brands similar to Joking Hazard?", Claude would recommend Joking Hazard as of October 2026. It's a well known adult party game in the same space as Cards Against Humanity, so it fits naturally if someone wants similar irreverent party games.

People Also Ask About Joking Hazard

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Joking Hazard's main competitors?

Joking Hazard's main competitors in Media & Entertainment: Cards Against Humanity (80/100), Exploding Kittens (83/100), What Do You Meme (81/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Joking Hazard?

Joking Hazard scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Joking Hazard official site

What is Joking Hazard?

Joking Hazard is a card game described as a tool 'for making comic strips,' created by the team behind the webcomic Cyanide & Happiness. It falls under the Media & Entertainment category and is designed for adults who enjoy dark, irreverent humor.

Sources: Joking Hazard official site

What does Joking Hazard do?

Joking Hazard produces card-based party games in which players arrange comic panels to create humorous, often dark or absurd comic strips. The brand's stated mission is to make people laugh through dangerously funny, irreverent content and games.

Sources: Joking Hazard official site

How can Joking Hazard improve its AI discoverability?

Joking Hazard can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Joking Hazard official site

What products or services does Joking Hazard offer?

Joking Hazard offers a card game centered on building comic strips from illustrated panels, along with related irreverent entertainment content aligned with its dark-humor brand identity.

Sources: Joking Hazard official site

What is Joking Hazard known for?

Joking Hazard is known for its comic-panel card game that lets players build their own irreverent, dark-humor comic strips, drawing on the visual style and tone of the Cyanide & Happiness webcomic.

Sources: Joking Hazard official site

Who uses Joking Hazard?

The brand targets adults who enjoy dark humor, comic culture, and irreverent, boundary-pushing party games.

Sources: Joking Hazard official site

Recommendations

AI visibility

Joking Hazard scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Joking Hazard has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 9/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Joking Hazard from memory (October 2026) - a sign these signals are paying off.

Visibility - 55/100

Trust - 7/100

Recommendation likelihood - 27/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Joking Hazard: Keonhacai Loans (57/100), Intelligent Discontent (57/100), Jose Villa Workshop (57/100), Knews (Kathimerini Cyprus English Edition) (57/100).

A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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