安心と信頼の旅行予約サイト
JTB (jtb.co.jp) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, E-commerce brands, in the 21st percentile of 6483 Travel & Hospitality brands.
JTB is a Japanese travel agency founded in 1963 and headquartered in Shinagawa, Tokyo. It operates a comprehensive online travel booking platform offering domestic and international tours, hotel and ryokan reservations, discount airfares, optional tours, and restaurant bookings. Known brands include 'Look JTB' for overseas tours and 'Ace JTB' for domestic tours. JTB positions itself as one of Japan's largest integrated travel booking platforms, serving individuals, families, and business travelers seeking reliable travel arrangements.
| Brand Name | JTB |
|---|---|
| Domain | jtb.co.jp |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 1963 |
| Headquarters | Shinagawa |
| Main Competitors | Rakuten Travel, Jalan, H.I.S., Expedia (83/100), Booking.com (90/100), Yahoo! Travel Japan, Kinki Nippon Tourist |
Moz Domain Authority 63/100 vs category average 46 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,771 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "旅行予約はＪＴＢ！安心と信頼の海外ツアー「ルックＪＴＢ」や、高級ホテル・旅館から格安プランまで揃った国内ツアー「エースＪＴＢ」のほか、格安航空券やオプショナルツアー、レストラン予約まで。旅を楽しくする多彩なラインナップが満載！" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is JTB?", Claude could identify the brand as of September 2026. JTB is Japan's largest travel agency and tourism corporation, offering domestic and international travel booking, package tours, business travel management, and destination marketing services. It has a long history dating back to 1912 and operates globally with a strong presence Best known for Being Japan's largest and most established travel agency, especially for package tours and Japanese inbound/outbound tourism.
When asked "Best brands similar to JTB?", Claude would recommend JTB as of September 2026. JTB is a dominant, well-known player in the travel industry, particularly for anyone discussing Japanese travel agencies or major global tour operators.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
JTB's main competitors in Travel & Hospitality: Expedia (83/100), Booking.com (90/100).
Sources: Brand Analyzer scan
JTB offers domestic and international package tours (branded 'Ace JTB' and 'Look JTB' respectively), hotel and ryokan reservations ranging from luxury to budget options, discount airline tickets, optional sightseeing tours, and restaurant reservations, all through an integrated online travel booking platform.
Sources: JTB official site
JTB has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 47, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: JTB official site
JTB was founded in 1963. JTB operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
JTB is headquartered in Shinagawa. JTB operates in the Travel & Hospitality category.
Sources: Wikidata
JTB arranges and sells travel services including domestic and international package tours, hotel and ryokan (Japanese inn) reservations, discount airline tickets, optional sightseeing tours, and restaurant bookings. It functions as a one-stop travel booking service, allowing customers to plan and book multiple components of a trip through a single platform, under brand lines such as 'Look JTB' for overseas tours and 'Ace JTB' for domestic tours.
Sources: JTB official site
JTB scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: JTB official site
JTB is a Japanese travel agency founded in 1963 and headquartered in Shinagawa, Tokyo. It operates as a comprehensive travel booking platform, providing services for both domestic and international travel. JTB is recognized in Japan as one of the largest and most established travel agencies, offering a wide range of travel-related products through its website and physical branches.
Sources: JTB official site
JTB can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: JTB official site
JTB is known for being one of Japan's largest and longest-established travel agencies, offering integrated travel booking services. It is particularly recognized for its 'Look JTB' overseas tour packages and 'Ace JTB' domestic tour packages, as well as its broad selection of hotels, ryokans, and travel-related bookings backed by decades of operating history since 1963.
Sources: JTB official site
JTB is used by individuals, families, and business travelers in Japan who are planning domestic or international trips and want a reliable, comprehensive service to arrange travel components such as flights, accommodations, tours, and dining reservations.
Sources: JTB official site
JTB scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
JTB has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #14,771 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify JTB from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to JTB: Jolly Pumpkin (70/100), Jester King (70/100), Friends of the Katy Trail (70/100), Ken Wright Cellars (70/100).
A step up - brands to learn from: Yellow Dog Software (71/100), World Travel Family (71/100).
Category leader: Cvent (97/100).
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