Il tuo centro locale di fai da te
JUMBO (jumbo.ch) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Manufacturing brands, Other brands, in the 12th percentile of 10591 E-commerce brands.
JUMBO (jumbo.ch) is a retail chain offering do-it-yourself, home, and garden products through a network of local stores. Founded in 1979 and headquartered in Veghel, it operates under parent company Jumbo Food Groep. The brand emphasizes a broad product range combined with local store presence and frequent promotional offers, positioning itself as a convenient, quality-focused destination for DIY enthusiasts, homeowners, and gardeners seeking everyday and project-based supplies in one place.
| Brand Name | JUMBO |
|---|---|
| Domain | jumbo.ch |
| Industry | E-commerce, Manufacturing |
| Founded | 1979 |
| Headquarters | Veghel |
| Parent Company / Owner | Jumbo Food Groep |
| Main Competitors | Hornbach (80/100), Bauhaus (87/100), OBI (89/100), Coop Bau+Hobby (64/100), Migros Do it + Garden (78/100), Landi (75/100) |
Moz Domain Authority 47/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #63,522 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
JUMBO appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Inizializzare lo scanner di codici a barre..." (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is JUMBO?", Claude could identify the brand as of September 2026. Jumbo is a major Swiss retail chain specializing in home improvement, garden, and DIY products, operating both physical stores across Switzerland and an e-commerce platform at jumbo.ch. Best known for Being Switzerland's leading DIY and home improvement retailer.
When asked "Best brands similar to JUMBO?", Claude would recommend JUMBO as of September 2026. It's a well-known and trusted name in the Swiss DIY and home improvement retail space, relevant for anyone shopping in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
JUMBO's main competitors in E-commerce: Hornbach (80/100), Bauhaus (87/100), OBI (89/100), Coop Bau+Hobby (64/100), Migros Do it + Garden (78/100).
Sources: Brand Analyzer scan
JUMBO has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 29, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: JUMBO official site
JUMBO was founded in 1979. JUMBO operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
JUMBO is headquartered in Veghel. JUMBO operates in the E-commerce category.
Sources: Wikidata
JUMBO scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: JUMBO official site
JUMBO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: JUMBO official site
JUMBO is owned by or part of Jumbo Food Groep. JUMBO operates in the E-commerce category.
Sources: Wikidata
JUMBO scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
JUMBO has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #63,522 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify JUMBO from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to JUMBO: Joyagoo (64/100), Jane (64/100), Kalfin Jewellery (64/100), Kitchen United (64/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.