Ruokaostokset ja inspiraatio helposti verkosta
K-Ruoka (k-ruoka.fi) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 64th percentile of 27430 E-commerce brands.
K-Ruoka is a Finnish digital food service operated in connection with K-Group grocery stores. It offers around 9,000 recipes, inspiration for everyday and festive cooking, current offers and benefits from K-ruokakaupat, and an online grocery store. The service combines recipe content, promotional information, and e-commerce in one platform, targeting Finnish consumers and households seeking convenient food shopping and meal inspiration.
| Brand Name | K-Ruoka |
|---|---|
| Domain | k-ruoka.fi |
| Industry | E-commerce, Food & Beverage |
| Parent Company / Owner | Kesko |
| Main Competitors | S-kaupat (72/100), Lidl (82/100), Wolt Market (84/100), Foodora, Valio (90/100) |
Moz Domain Authority 55/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,241 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "K-Ruoasta löydät 9000 reseptiä, inspiraatiota arkeen ja juhlaan, K-ruokakauppojen tarjoukset ja edut sekä K-Ruoka-verkkokaupan." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is K-Ruoka?", Claude could identify the brand as of October 2026. K-Ruoka is the online grocery store and food service platform run by Kesko, the Finnish retail group behind K-Market, K-Supermarket, and K-Citymarket stores, offering grocery delivery and pickup as well as recipes and meal planning content. Best known for Online grocery shopping and delivery tied to the K-chain supermarkets in Finland.
When asked "Best brands similar to K-Ruoka?", Claude would recommend K-Ruoka as of October 2026. It's one of the main online grocery services in Finland alongside S-kaupat, so it would naturally come up for Finnish grocery e-commerce recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
K-Ruoka's main competitors in E-commerce: S-kaupat (72/100), Lidl (82/100), Wolt Market (84/100), Valio (90/100).
Sources: Brand Analyzer scan
K-Ruoka offers approximately 9,000 recipes for everyday and festive meals, current offers and benefits from K-ruokakaupat (K-Group grocery stores), and an online grocery store (K-Ruoka verkkokauppa) for purchasing food products.
Sources: K-Ruoka official site
K-Ruoka has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: K-Ruoka official site
K-Ruoka provides about 9,000 recipes for everyday and festive cooking, publishes current offers and benefits from K-ruokakaupat (K-Group grocery stores), and operates an online grocery store where customers can purchase food items. It aims to make food shopping and cooking easier by consolidating inspiration, deals, and e-commerce in one service.
Sources: K-Ruoka official site
K-Ruoka scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: K-Ruoka official site
K-Ruoka is a Finnish digital food and grocery service associated with K-Group stores. It provides recipes, store offers, and an online grocery shop, combining inspiration and purchasing in a single platform for Finnish households.
Sources: K-Ruoka official site
K-Ruoka can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: K-Ruoka official site
K-Ruoka is known for its large recipe collection of about 9,000 recipes, its link to K-Group grocery store offers and benefits, and its online grocery store that lets Finnish consumers shop for food digitally.
Sources: K-Ruoka official site
K-Ruoka is used by Finnish consumers and households looking for meal inspiration, grocery deals, and convenient online food shopping for both daily life and special occasions.
Sources: K-Ruoka official site
K-Ruoka scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
K-Ruoka has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #48,241 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify K-Ruoka from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to K-Ruoka: Krish Technolabs (79/100), Kringle Candle (79/100), Krups (79/100), Ktronix (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.