Suomen suosituin ruoan verkkokauppa
S-kaupat (s-kaupat.fi) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 30th percentile of 27437 E-commerce brands.
S-kaupat is a Finnish online grocery service launched in 2022 by S Group, combining the product offerings of Prisma, S-market, Alepa, Sale and Herkku into a single website and app. It provides an online product catalogue and ordering platform that lets customers browse and purchase groceries from multiple S Group chains in one place, benefiting from S Group's pricing, wide selection, and delivery options, while also earning Bonus loyalty rewards on purchases.
| Brand Name | S-kaupat |
|---|---|
| Domain | s-kaupat.fi |
| Industry | E-commerce, Food & Beverage |
| Founded | 2022 |
| Parent Company / Owner | S Group |
| Main Competitors | K-Ruoka (79/100), Wolt Market (84/100), Foodora, Kauppahalli24 |
Moz Domain Authority 49/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #56,148 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Helpotimme ruokakaupassa käyntiä: Prisma, S-market, Alepa, Sale ja Herkku samassa osoitteessa ja sovelluksessa." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is S-kaupat?", Claude could identify the brand as of October 2026. S-kaupat is the online grocery shopping service of the S Group (S-ryhmä), the Finnish retail cooperative that operates chains like Prisma and S-market. It lets customers in Finland order groceries and household goods online for home delivery or pickup from S Group stores. Best known for Online grocery ordering and delivery tied to S Group's Prisma and S-market stores in Finland.
When asked "Best brands similar to S-kaupat?", Claude would recommend S-kaupat as of October 2026. It's one of the two dominant grocery e-commerce platforms in Finland alongside K-Ruoka, so it's a natural mention for anyone asking about Finnish online grocery shopping.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
S-kaupat's main competitors in E-commerce: K-Ruoka (79/100), Wolt Market (84/100).
Sources: Brand Analyzer scan
S-kaupat offers an online grocery ordering service that aggregates the product ranges of Prisma, S-market, Alepa, Sale and Herkku stores. Customers can browse and purchase food and household items through the website or mobile app, choose from various delivery methods, and accumulate S Group's Bonus loyalty points on their purchases.
Sources: S-kaupat official site
S-kaupat is an online grocery service operated by S Group, a Finnish retail and service cooperative. Launched in 2022, it serves as a digital storefront that unites the product catalogues of several S Group grocery chains-Prisma, S-market, Alepa, Sale and Herkku-into a single website and mobile app, allowing customers to browse and order groceries online.
Sources: S-kaupat official site
S-kaupat has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 40, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: S-kaupat official site
S-kaupat was founded in 2022. S-kaupat operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
S-kaupat provides an online product catalogue and ordering platform for groceries. It lets customers search, compare and purchase products from multiple S Group store chains (Prisma, S-market, Alepa, Sale, Herkku) through one unified website or app, and offers delivery options along with the ability to earn S Group's Bonus loyalty rewards on purchases.
Sources: S-kaupat official site
S-kaupat scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: S-kaupat official site
S-kaupat is known for consolidating several major Finnish grocery chains-Prisma, S-market, Alepa, Sale and Herkku-into a single online shopping platform, making it one of the most comprehensive and widely used food e-commerce services in Finland, with broad delivery coverage and integration with the S Group Bonus loyalty program.
Sources: S-kaupat official site
S-kaupat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: S-kaupat official site
S-kaupat is owned by or part of S Group. S-kaupat operates in the E-commerce category.
Sources: Wikidata
S-kaupat is used by Finnish consumers and households who want to do their grocery shopping conveniently online at affordable prices. Its target audience includes everyday shoppers seeking access to multiple S Group store chains, a wide product selection, flexible delivery options, and Bonus loyalty rewards through a single digital platform.
Sources: S-kaupat official site
S-kaupat is positioned as Finland's most popular and versatile online grocery service because it combines multiple well-known S Group chains-Prisma, S-market, Alepa, Sale and Herkku-into one convenient platform. It offers S Group's consistently low prices, a wide product selection, the country's broadest range of delivery options, and the ability to earn Bonus rewards, all of which appeal to Finnish households seeking convenient, affordable online grocery shopping.
Sources: S-kaupat official site
S-kaupat scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
S-kaupat has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (40/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #56,148 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify S-kaupat from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to S-kaupat: Strange Invisible Perfumes (72/100), Singer Sri Lanka (72/100), Skechers Chile (72/100), KICKS (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.