Tanz stärken, Choreographie fördern
K3 - Zentrum für Choreographie (k3-hamburg.de) scores 61 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 8th percentile of 36487 Media & Entertainment brands.
K3 - Zentrum für Choreographie is a competence center for contemporary dance and choreography based at Kampnagel in Hamburg, Germany. Operating as part of Tanzplan Hamburg, it supports artistic research, production, and dance education. The center provides three dance studios used by international choreographers and Hamburg's independent dance scene, alongside courses and exchange formats for people of all ages. K3 combines production, research, and audience/dance mediation under one roof, positioning itself as a central hub for contemporary dance in Hamburg.
| Brand Name | K3 - Zentrum für Choreographie |
|---|---|
| Domain | k3-hamburg.de |
| Industry | Media & Entertainment, Education |
| Headquarters | Hamburg, Germany |
| Parent Company / Owner | Kampnagel |
| Main Competitors | PACT Zollverein (71/100), Tanzhaus NRW (67/100), Tanzfabrik Berlin (46/100), Uferstudios Berlin (64/100), HELLERAU - Europäisches Zentrum der Künste (77/100), Tanzquartier Wien (68/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "K3 - Zentrum für Choreographie | Tanzplan Hamburg auf Kampnagel ist Kompetenzzentrum für zeitgenössischen Tanz und Choreographie, künstlerische Forschung und Tanzvermittlung." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is K3 - Zentrum für Choreographie?", Claude could identify the brand as of November 2026. K3 - Zentrum fur Choreographie is a Hamburg-based center dedicated to contemporary dance and choreography, offering production support, residencies, and performance spaces for choreographers, as well as hosting festivals and educational programs. It's associated with Kampnagel an Best known for Being a leading German institution supporting contemporary dance and choreographic research, including hosting the Dock 11 and Tanzplan initiatives.
When asked "Best brands similar to K3 - Zentrum für Choreographie?", Claude would recommend K3 - Zentrum für Choreographie as of November 2026. It's a respected and specialized institution in the contemporary dance field, worth mentioning to anyone interested in choreography centers or dance production houses in Germany.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
K3 - Zentrum für Choreographie's main competitors in Media & Entertainment: PACT Zollverein (71/100), Tanzhaus NRW (67/100), Tanzfabrik Berlin (46/100), Uferstudios Berlin (64/100), HELLERAU - Europäisches Zentrum der Künste (77/100).
Sources: Brand Analyzer scan
K3 - Zentrum für Choreographie has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 4, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
K3 - Zentrum für Choreographie scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
K3 - Zentrum für Choreographie is a competence center for contemporary dance and choreography located at Kampnagel in Hamburg, Germany. It operates under the Tanzplan Hamburg initiative and focuses on artistic research, production, and dance education (Tanzvermittlung). It serves as a hub where professional choreographers and Hamburg's independent dance scene can develop and present work.
K3 fosters contemporary dance and choreography by providing three dance studios for artistic production, supporting international choreographers and Hamburg's independent dance scene, conducting artistic research, and offering courses and exchange formats for dance education aimed at all age groups.
K3 - Zentrum für Choreographie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
K3 offers three dance studios for choreographic production and artistic research, used by international choreographers and Hamburg's independent dance community. It also provides courses, workshops, and exchange formats in dance education (Tanzvermittlung) designed for people of all ages and backgrounds.
K3 is known for being Hamburg's central institution for contemporary dance and choreography, offering dedicated studio space at Kampnagel for artistic production and research, and running educational and outreach programs that make dance accessible to diverse age groups.
K3 is used by professional choreographers, dancers, and members of Hamburg's independent contemporary dance scene who need studio space and resources for research and production. It also serves dance enthusiasts and culturally interested individuals of all ages in Hamburg and beyond who participate in its courses and educational programs.
K3 - Zentrum für Choreographie scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
K3 - Zentrum für Choreographie has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify K3 - Zentrum für Choreographie from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to K3 - Zentrum für Choreographie: JRA (日本中央競馬会) (61/100), Jose Villa Blog (61/100), Kamogawa-seaworld (61/100), Kanazawa Tourism (61/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.