Fachfirmen für Ihr Hausprojekt finden
Aroundhome (kaeuferportal.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Marketing & Advertising brands, Other brands, in the 34th percentile of 13139 Real Estate brands.
Aroundhome, operating under the domain kaeuferportal.de, is a German online platform founded in 2019 and headquartered in Berlin. It connects homeowners and property owners with qualified service providers for home improvement, renovation, and construction projects. The platform offers individual consultation, practical service tools, and company recommendations, allowing users to compare offers and select suitable contractors. Aroundhome is owned by ProSiebenSat.1 Media SE and positions itself as a central orientation and matchmaking platform for major home projects in Germany.
| Brand Name | Aroundhome |
|---|---|
| Domain | kaeuferportal.de |
| Industry | Real Estate, Marketing & Advertising |
| Founded | 2019 |
| Headquarters | Berlin |
| Parent Company / Owner | ProSiebenSat.1 Media SE |
| Main Competitors | MyHammer (78/100), Check24 (85/100), Blauarbeit (75/100), Renovero (67/100), Houzz (90/100), HomeAdvisor (Angi) (94/100) |
Moz Domain Authority 41/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,536,996 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Auf Aroundhome finden Sie Orientierung und praktische Servicetools, erhalten individuelle Beratung und passende Fachfirmen für alle großen Hausprojekte." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Aroundhome?", Claude could identify the brand as of October 2026. Aroundhome (formerly Käuferportal) is a German platform that connects homeowners with vetted local service providers for projects like renovations, solar panel installation, moving, and other home-related services, operating as a lead-generation marketplace. Best known for connecting German homeowners with tradespeople and service providers for home improvement and renovation projects.
When asked "Best brands similar to Aroundhome?", Claude would recommend Aroundhome as of October 2026. It's one of the well-known German lead-generation platforms in the home services space, so it would come up alongside similar portals like MyHammer or Check24 for home renovation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Aroundhome's main competitors in Real Estate: MyHammer (78/100), Check24 (85/100), Blauarbeit (75/100), Renovero (67/100), Houzz (90/100).
Sources: Brand Analyzer scan
Aroundhome is an independent German online platform that helps homeowners and property owners find qualified service providers for home improvement, renovation, and construction projects. It was founded in 2019, is headquartered in Berlin, and operates under the domain kaeuferportal.de as part of ProSiebenSat.1 Media SE.
Sources: Aroundhome official site
Aroundhome has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 62, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Aroundhome official site
Aroundhome was founded in 2019. Aroundhome operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Aroundhome is headquartered in Berlin. Aroundhome operates in the Real Estate category.
Sources: Wikidata
Aroundhome connects homeowners with suitable contractors and specialist firms for large home projects such as renovation, construction, or sale-related work. It provides individual consultation, practical service tools, and company recommendations so customers can compare offers and select the right provider for their specific project.
Sources: Aroundhome official site
Aroundhome offers individual consultation services, practical service tools, and recommendations for specialist companies related to major home projects. These services help homeowners compare offers and select appropriate contractors for renovation, construction, or home sale projects.
Sources: Aroundhome official site
Aroundhome scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Aroundhome official site
Aroundhome can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Aroundhome official site
Aroundhome is used by homeowners and property owners in Germany who are searching for specialist firms to carry out renovation, construction, or sale-related projects involving their homes.
Sources: Aroundhome official site
Aroundhome is known for being a matchmaking platform that links German homeowners with vetted contractors and service providers for major home improvement and renovation projects, offering guidance and comparison tools throughout the process.
Sources: Aroundhome official site
Aroundhome is owned by or part of ProSiebenSat.1 Media SE. Aroundhome operates in the Real Estate category.
Sources: Wikidata
Aroundhome scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Aroundhome has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,536,996 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Aroundhome from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Aroundhome: City of Johannesburg (72/100), JLL Income Property Trust (72/100), Kanso (72/100), Kayne Anderson (72/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.