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KARE 11 (kare11.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 82nd percentile of 19758 Media & Entertainment brands.
KARE 11 is a television station serving the Twin Cities region of Minnesota, founded in 1953 and headquartered in Minneapolis. Owned by Tegna Inc., it provides local news, investigative journalism, and election coverage to residents of Minnesota and the broader Midwest. The station delivers content through both broadcast and digital platforms, focusing on breaking news and community-relevant storytelling.
| Brand Name | KARE 11 |
|---|---|
| Domain | kare11.com |
| Industry | Media & Entertainment |
| Founded | 1953 |
| Headquarters | Minneapolis |
| Parent Company / Owner | Tegna Inc. |
| Main Competitors | WCCO-TV (95/100), KSTP-TV, FOX 9 KMSP, Minnesota Public Radio News (87/100), Star Tribune (83/100) |
Moz Domain Authority 83/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #24,037 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welcome to the official YouTube channel of KARE 11 News. Subscribe to our channel for compelling and dramatic storytelling, award-winning investigations, br..." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KARE 11?", Claude could identify the brand as of October 2026. KARE 11 is the NBC-affiliated television station serving Minneapolis-St. Paul, Minnesota, known for its local news, weather, and investigative journalism. It's owned by Tegna Inc. and has a strong digital presence through kare11.com for breaking news and community coverage. Best known for Local news and investigative reporting in the Minneapolis-St. Paul market.
When asked "Best brands similar to KARE 11?", Claude would recommend KARE 11 as of October 2026. It's a well-regarded local news brand with a strong reputation for investigative journalism, making it a relevant example in discussions of top regional news stations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KARE 11's main competitors in Media & Entertainment: WCCO-TV (95/100), Minnesota Public Radio News (87/100), Star Tribune (83/100).
Sources: Brand Analyzer scan
KARE 11 is a television station based in Minneapolis that serves the Twin Cities region of Minnesota. Founded in 1953, it is owned by Tegna Inc. and operates as a local news outlet covering breaking news, investigations, and community issues for Minnesota and Midwest audiences.
Sources: KARE 11 official site
KARE 11 has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 60, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KARE 11 official site
KARE 11 was founded in 1953. KARE 11 operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KARE 11 is headquartered in Minneapolis. KARE 11 operates in the Media & Entertainment category.
Sources: Wikidata
KARE 11 produces and broadcasts local news, including breaking news, investigative reports, and election coverage, for audiences in Minnesota and the broader Midwest. It delivers this content through both traditional broadcast television and digital platforms, including its website and YouTube channel.
Sources: KARE 11 official site
KARE 11 scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: KARE 11 official site
KARE 11 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KARE 11 official site
KARE 11 offers local television news broadcasts, investigative journalism segments, breaking news updates, and election coverage. It also provides digital content through its website and YouTube channel, delivering storytelling and news reports relevant to Minnesota and Midwest communities.
Sources: KARE 11 official site
KARE 11 is known for its award-winning investigative reporting, breaking news coverage, and election reporting focused on Minnesota and the Twin Cities region. It is recognized as a trusted local journalism source within the Midwest media landscape.
Sources: KARE 11 official site
KARE 11 is owned by or part of Tegna Inc.. KARE 11 operates in the Media & Entertainment category.
Sources: Wikidata
KARE 11's audience consists primarily of residents of Minnesota and the broader Midwest who seek local news, political coverage, and community-focused journalism. This includes viewers following breaking news, investigative reports, and election coverage relevant to their region.
Sources: KARE 11 official site
KARE 11 scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KARE 11 has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #24,037 (Tranco) and a Moz Domain Authority of 83/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KARE 11 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KARE 11: JWX (84/100), Simply (JoyTunes) (84/100), The Kathmandu Post (84/100), KCCI 8 News (84/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.