Central Oregon's News, Talk, Sports
KBND (kbnd.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 68th percentile of 25732 Media & Entertainment brands.
KBND is a radio station based in Bend, Oregon, broadcasting on 1110-AM and FM 100.1. Owned by Combined Communications, it delivers a News-Talk-Sports format aimed at residents of Bend and Central Oregon. Founded in 1938, the station focuses on providing local news, talk, and sports coverage that larger national outlets often overlook, positioning itself as a trusted community voice for the region.
| Brand Name | KBND |
|---|---|
| Domain | kbnd.com |
| Industry | Media & Entertainment |
| Founded | 1938 |
| Headquarters | Bend, Oregon, United States |
| Parent Company / Owner | Combined Communications |
| Main Competitors | iHeartMedia (72/100), Cumulus Media (76/100), Audacy, Bicoastal Media |
Moz Domain Authority 49/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,481,811 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
KBND has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "KBND is located in Bend, Oregon, in the the United States. The station broadcasts on 1110-AM and FM 100.1. The station is owned by Combined Communications and offers a News-Talk-Sp…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KBND?", Claude could identify the brand as of October 2026. KBND is a news-talk AM radio station (1110 AM) based in Bend, Oregon, offering local news, talk shows, and community programming for Central Oregon. Best known for Local news and talk radio programming for the Bend, Oregon area.
When asked "Best brands similar to KBND?", Claude would not surface KBND as of October 2026. It's a small local radio station serving a specific regional market, not a broad media brand most people would think of when asking for top media and entertainment companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KBND's main competitors in Media & Entertainment: iHeartMedia (72/100), Cumulus Media (76/100).
Sources: Brand Analyzer scan
KBND offers local news broadcasts, talk radio programming, and sports coverage, transmitted on 1110-AM and FM 100.1 frequencies.
Sources: KBND official site
KBND is a radio station located in Bend, Oregon, broadcasting on 1110-AM and FM 100.1. It is owned by Combined Communications and operates a News-Talk-Sports format, founded in 1938.
Sources: KBND official site
KBND has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 40, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KBND official site
KBND was founded in 1938. KBND operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KBND broadcasts local news, talk radio, and sports programming to the Bend, Oregon and Central Oregon community via both AM and FM frequencies.
Sources: KBND official site
KBND scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KBND official site
KBND can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KBND official site
KBND is known for providing dedicated local news, talk, and sports coverage specific to the Bend and Central Oregon area, distinguishing itself from national media outlets.
Sources: KBND official site
KBND's audience consists of residents of Bend and the greater Central Oregon area who seek local news, talk radio, and sports information.
Sources: KBND official site
KBND scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KBND has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,481,811 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KBND from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KBND: JVCKENWOOD (80/100), Just Jared (80/100), Starlight Theatre Kansas City (80/100), Your Kenora (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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