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Kennemer Lyceum (kennemerlyceum.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 39th percentile of 31322 Education brands.
Kennemer Lyceum is a secondary school located in Overveen, Netherlands, offering havo, vwo, and gymnasium education. Situated in a green, campus-like setting with strong sports facilities, the school emphasizes a small-scale, personal learning environment. Its mission is to develop students into independent, initiative-taking, and engaged young people who enter the world with confidence, combining academic rigor with personal development and an entrepreneurial mindset.
| Brand Name | Kennemer Lyceum |
|---|---|
| Domain | kennemerlyceum.nl |
| Industry | Education |
| Headquarters | Overveen, Netherlands |
| Main Competitors | Stedelijk Gymnasium Haarlem (72/100), Eerste Christelijk Lyceum (78/100), Coornhert Lyceum, Sancta Maria Lyceum, Haarlemmermeer Lyceum (74/100) |
Moz Domain Authority 29/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,203,716 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wat leuk dat je er bent! Het Kennemer Lyceum is een gezellige, kleinschalige school in een prachtige, groene omgeving met uitstekende sportfaciliteiten. We bieden toponderwijs op h…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Kennemer Lyceum?", Claude could identify the brand as of November 2026. Kennemer Lyceum is a Dutch secondary school located in Overveen, near Haarlem, offering HAVO and VWO level education to students in the region. Best known for being a HAVO/VWO secondary school in the Kennemer region near Haarlem.
When asked "Best brands similar to Kennemer Lyceum?", Claude would not surface Kennemer Lyceum as of November 2026. It's a local Dutch secondary school, so it would only come up if someone specifically asked about schools in that area rather than as a generally recommended brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kennemer Lyceum's main competitors in Education: Stedelijk Gymnasium Haarlem (72/100), Eerste Christelijk Lyceum (78/100), Haarlemmermeer Lyceum (74/100).
Sources: Brand Analyzer scan
Kennemer Lyceum offers secondary education programs at havo, vwo, and gymnasium levels, within a small-scale school setting that includes sports facilities and a focus on personal and entrepreneurial development.
Sources: Kennemer Lyceum official site
Kennemer Lyceum is a secondary school (middelbare school) located in Overveen, Netherlands, offering education at havo, vwo, and gymnasium levels.
Sources: Kennemer Lyceum official site
Kennemer Lyceum has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 33, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kennemer Lyceum official site
Kennemer Lyceum provides secondary education at havo, vwo, and gymnasium levels, aiming to develop students academically while fostering independence, initiative, and personal engagement. It operates in a green campus setting with strong sports facilities and emphasizes an entrepreneurial, personal-development approach alongside academic instruction.
Sources: Kennemer Lyceum official site
Kennemer Lyceum scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kennemer Lyceum official site
Kennemer Lyceum can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kennemer Lyceum official site
Kennemer Lyceum is known for being a small-scale, personal secondary school set in a green environment with excellent sports facilities, offering havo, vwo, and gymnasium education combined with a focus on personal and entrepreneurial development.
Sources: Kennemer Lyceum official site
Kennemer Lyceum is used by secondary school students and their parents in the Overveen/Haarlem region of the Netherlands who are seeking havo, vwo, or gymnasium education in a small-scale, green, and sports-oriented school environment.
Sources: Kennemer Lyceum official site
Kennemer Lyceum scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kennemer Lyceum has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,203,716 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 29/100 and thin schema.org structured data. In a live check, Claude could already identify Kennemer Lyceum from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kennemer Lyceum: Kennedy Catholic High School (72/100), Kences (72/100), Kenrick-Glennon Seminary (72/100), King Edward's School, Bath (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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