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Intersport (kesport.fi) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, Sports & Fitness brands, in the 4th percentile of 26571 E-commerce brands.
Intersport (kesport.fi) is the Finnish online presence of Intersport, an international sporting goods retailer founded in 1968 and headquartered in Bern. Operated in Finland under parent company Gresvig, it offers a wide range of well-known sports and leisure brands, including clothing, footwear, and equipment. The retailer positions itself as a leading sports and leisure goods seller, combining quality brands with competitive pricing and customer loyalty benefits such as Plussa-card discounts on apparel and footwear.
| Brand Name | Intersport |
|---|---|
| Domain | kesport.fi |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 1968 |
| Headquarters | Bern |
| Parent Company / Owner | Gresvig |
| Main Competitors | Stadium (77/100), XXL Sports & Outdoor (78/100), Decathlon, Sportamore (74/100), Zalando (83/100) |
Moz Domain Authority 14/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "\-20 % kaikki vaatteet ja kengät Plussapäivät! -20 % vaatteet ja kengät ma 14.9. asti" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Intersport?", Claude could identify the brand as of October 2026. Intersport is a major international sporting goods retail chain, and kesport.fi is the Finnish branch of Intersport operating as an e-commerce and retail presence in Finland, selling sports equipment, footwear, apparel, and outdoor gear from various brands. Best known for Being one of the world's largest sporting goods retail chains with a strong network of physical stores complemented by online shopping.
When asked "Best brands similar to Intersport?", Claude would recommend Intersport as of October 2026. Intersport is a well-known, widely recognized sporting goods retailer that would be a natural suggestion alongside similar sports retail brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Intersport's main competitors in E-commerce: Stadium (77/100), XXL Sports & Outdoor (78/100), Sportamore (74/100), Zalando (83/100).
Sources: Brand Analyzer scan
Intersport has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 7, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Intersport official site
Intersport was founded in 1968. Intersport operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Intersport is headquartered in Bern. Intersport operates in the E-commerce category.
Sources: Wikidata
Intersport offers sports and leisure clothing, footwear, and related equipment from a variety of well-known brands, catering to everyday wear and various sports and outdoor activities.
Sources: Intersport official site
Intersport scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Intersport official site
Intersport is an international sporting goods retailer, founded in 1968 and headquartered in Bern, that sells sports and leisure products through physical stores and online. In Finland, the brand operates via kesport.fi under parent company Gresvig.
Sources: Intersport official site
Intersport sells sports and leisure goods, including clothing, footwear, and equipment from well-known brands, at competitive prices. It offers an online store (kesport.fi) alongside physical retail locations, and provides customer loyalty benefits such as Plussa-card discounts.
Sources: Intersport official site
Intersport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Intersport official site
Intersport is owned by or part of Gresvig. Intersport operates in the E-commerce category.
Sources: Wikidata
Intersport is known for offering a wide selection of recognized sports and leisure brands at competitive prices, combined with regular promotional discounts and customer loyalty programs like the Plussa card.
Sources: Intersport official site
Intersport's customers are consumers interested in sports and outdoor activities who are looking for quality clothing, footwear, and equipment for daily use and hobbies.
Sources: Intersport official site
Intersport scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Intersport has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 14/100 and thin schema.org structured data. In a live check, Claude could already identify Intersport from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Intersport: Kelebek Mobilya (56/100), Keionet (56/100), Kings Plant Barn (56/100), Klíma Diszkont (56/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.