Verbonden door kunst en cultuur
Keunstwurk (keunstwurk.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Media & Entertainment brands, in the 31st percentile of 21139 Non-profit brands.
Keunstwurk is a non-profit organisation based in Leeuwarden that supports art education and both amateur and professional arts in Friesland, the Netherlands. It provides advice and support for cultural plans and initiatives, and connects artists, cultural organisations, and the province through a broad network. Working closely with Provinsje Fryslân and other Frisian organisations, Keunstwurk aims to strengthen the local arts and culture sector and foster community connection through art and culture.
| Brand Name | Keunstwurk |
|---|---|
| Domain | keunstwurk.nl |
| Industry | Non-profit, Education |
| Headquarters | Leeuwarden |
| Main Competitors | Kunstgebouw (74/100), Kunstloc Brabant (67/100), Cultuurcompagnie Noord-Holland, K&C Overijssel, Scala Drenthe |
Moz Domain Authority 32/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,829,884 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Keunstwurk stimuleert de verbindende kracht van kunst en cultuur voor een sterke gemeenschap in Friesland." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Keunstwurk?", Claude could not identify the brand as of October 2026. I don't recognize Keunstwurk specifically; it appears to be a small or local Dutch (likely Frisian, given the name) non-profit or cultural organization that probably has limited online presence or visibility in my training data.
When asked "Best brands similar to Keunstwurk?", Claude would not surface Keunstwurk as of October 2026. I can't recommend it credibly since I have no verified information about its activities, reputation, or impact.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keunstwurk's main competitors in Non-profit: Kunstgebouw (74/100), Kunstloc Brabant (67/100).
Sources: Brand Analyzer scan
Keunstwurk is a non-profit organisation for art education and amateur and professional arts in Friesland, the Netherlands, based in Leeuwarden.
Sources: Keunstwurk official site
Keunstwurk has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 33, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keunstwurk official site
Keunstwurk is headquartered in Leeuwarden. Keunstwurk operates in the Non-profit category.
Sources: Wikidata
Keunstwurk offers advice and support for cultural plans and initiatives, facilitates connections between makers, organisations, and the province, and promotes art education and both amateur and professional arts in Friesland.
Sources: Keunstwurk official site
Keunstwurk provides advice and support for cultural plans and initiatives, and connects artists, cultural organisations, and the province of Friesland through a broad network, in collaboration with Provinsje Fryslân and other Frisian organisations.
Sources: Keunstwurk official site
Keunstwurk scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Keunstwurk official site
Keunstwurk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keunstwurk official site
Keunstwurk is used by artists, cultural initiators, organisations, and residents of Friesland who seek advice, support, or connection in the field of art and culture.
Sources: Keunstwurk official site
Keunstwurk is known as the central art and culture organisation in Friesland, supporting local cultural initiatives and fostering connections between artists, organisations, and communities.
Sources: Keunstwurk official site
Keunstwurk scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keunstwurk has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,829,884 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Keunstwurk from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Keunstwurk: Kennedy Catholic High School (72/100), Kences (72/100), Kindergartens Waikato / Early Education Waikato (72/100), KIPP Columbus (72/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.