Portland's Local News Leader
KGW (kgw.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, in the 98th percentile of 24944 Media & Entertainment brands.
KGW is the NBC television affiliate serving Portland, Oregon, and Southwest Washington. It provides local news, weather, traffic, and sports coverage through television broadcasts, its website (kgw.com), and a mobile app. KGW combines traditional broadcast journalism with digital platforms to keep residents of the Portland metropolitan area informed about current events and community issues.
| Brand Name | KGW |
|---|---|
| Domain | kgw.com |
| Industry | Media & Entertainment |
| Headquarters | Portland, Oregon |
| Main Competitors | KOIN, KATU, KPTV, Oregon Public Broadcasting, The Oregonian |
Moz Domain Authority 82/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #26,578 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
KGW has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "KGW is the NBC TV affiliate in Portland, Oregon, delivering the latest news, weather, traffic and sports for Oregon and SW Washington on TV, online at kgw.co..." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is KGW?", Claude could identify the brand as of September 2026. KGW is the NBC-affiliated television station in Portland, Oregon, owned by TEGNA, providing local news, weather, and community journalism to the Pacific Northwest. Best known for Local NBC news coverage for Portland, Oregon.
When asked "Best brands similar to KGW?", Claude would recommend KGW as of September 2026. It's a well-established and trusted local news source in Portland, making it a natural mention for regional media recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KGW has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 60, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KGW official site
KGW offers local news, weather forecasts, traffic updates, and sports coverage through television broadcasts, its website (kgw.com), and a mobile application, serving the Portland, Oregon and Southwest Washington region.
Sources: KGW official site
KGW scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KGW official site
KGW is the NBC television affiliate station serving Portland, Oregon, and Southwest Washington. It operates a broadcast channel as well as a website and mobile app to deliver local news content.
Sources: KGW official site
KGW delivers local news, weather, traffic, and sports coverage to residents of Portland, Oregon, and Southwest Washington through television broadcasts, its website at kgw.com, and a mobile app, providing real-time updates on regional issues.
Sources: KGW official site
KGW can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KGW official site
KGW is known for being the NBC-affiliated local news station in Portland, Oregon, providing coverage of local news, weather, traffic, and sports for the Portland metro area and Southwest Washington.
Sources: KGW official site
KGW is used by residents of Portland, Oregon, and Southwest Washington who seek local news, weather, traffic, and sports information via television, the KGW website, or its mobile app.
Sources: KGW official site
KGW scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KGW has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is trust (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #26,578 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KGW from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KGW: Wichita Eagle (91/100), JustWatch (91/100), Kit (91/100), LANDR (91/100), iZotope (91/100), Libro.fm (91/100).
Category leader: Change.org (97/100).
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