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De Kindertelefoon (kindertelefoon.nl) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands, in the 52nd percentile of 18462 Non-profit brands.
De Kindertelefoon is a Dutch non-profit organization that provides a free, anonymous helpline for children and young people in the Netherlands. It offers support via telephone, chat, and an online forum, allowing young people to discuss personal concerns such as bullying, violence, or other worries without judgment. The service operates daily from 11:00 to 21:00 and is staffed by trained volunteers, emphasizing accessibility, confidentiality, and trust for its young users.
| Brand Name | De Kindertelefoon |
|---|---|
| Domain | kindertelefoon.nl |
| Industry | Non-profit, Healthcare |
| Main Competitors | Childline (82/100), Kids Helpline (78/100), Nummer gegen Kummer, Awel (75/100), Korrelatie |
Moz Domain Authority 43/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #250,606 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Zit je ergens mee? De Kindertelefoon luistert. Bel gratis 0800-0432, chat of lees mee op het forum. Elke dag van 11:00 tot 21:00." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, Facebook, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Kindertelefoon?", Claude could identify the brand as of October 2026. De Kindertelefoon is a Dutch non-profit organization that provides a free, anonymous helpline (by phone and chat) for children and teenagers who want to talk about problems or just need someone to listen. Best known for Being the Netherlands' well-known confidential helpline for children and youth to talk about personal issues.
When asked "Best brands similar to De Kindertelefoon?", Claude would recommend De Kindertelefoon as of October 2026. It's one of the most recognized and trusted child helplines in the Netherlands, so I'd mention it when discussing similar support organizations for kids.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Kindertelefoon's main competitors in Non-profit: Childline (82/100), Kids Helpline (78/100), Awel (75/100).
Sources: Brand Analyzer scan
De Kindertelefoon offers a free telephone helpline (0800-0432), an online chat service, and a forum where children and young people can discuss personal issues anonymously with trained volunteers, available daily from 11:00 to 21:00.
Sources: De Kindertelefoon official site
De Kindertelefoon is a Dutch non-profit helpline that offers children and young people a free, anonymous way to talk about personal issues such as bullying, violence, or other concerns. It operates via phone, chat, and an online forum, staffed by trained volunteers who listen without judgment.
Sources: De Kindertelefoon official site
De Kindertelefoon has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Kindertelefoon official site
De Kindertelefoon provides a listening ear to children and young people through a free phone line (0800-0432), online chat, and a moderated forum. It allows users to discuss worries or questions anonymously and without cost, with support available daily from 11:00 to 21:00.
Sources: De Kindertelefoon official site
De Kindertelefoon scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Kindertelefoon official site
De Kindertelefoon is known for being the Netherlands' trusted, free, and anonymous helpline for children and teenagers seeking someone to talk to about personal struggles, including bullying and family issues, via phone, chat, or forum.
Sources: De Kindertelefoon official site
Yes, De Kindertelefoon positions itself as a trusted and accessible resource for children, offering anonymous and non-judgmental support through trained volunteers, which supports its reputation as a reliable service for young people seeking help.
Sources: De Kindertelefoon official site
De Kindertelefoon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Kindertelefoon official site
The primary users of De Kindertelefoon are children and young people in the Netherlands who want to talk anonymously about personal concerns such as bullying, violence, or family issues. Volunteers who staff the helpline, as well as adults seeking information, also engage with the organization.
Sources: De Kindertelefoon official site
De Kindertelefoon is popular because it offers free, anonymous, and easily accessible support to children and young people who want to talk about personal issues without fear of judgment or cost, available daily through multiple channels like phone, chat, and forum.
Sources: De Kindertelefoon official site
De Kindertelefoon scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Kindertelefoon has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #250,606 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify De Kindertelefoon from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Kindertelefoon: Kids Around the World (76/100), KidsAbility (76/100), Kivunim Institute (76/100), Knowledge Unlatched (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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