Wissenschaft verlegen seit Generationen
Kohlhammer (kohlhammer.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 25th percentile of 20863 Media & Entertainment brands.
Kohlhammer is a German scientific publishing house headquartered in Stuttgart, founded in 1866. It publishes approximately 400 new books and 16 specialist journals annually, making it one of the largest academic publishing houses in the German-speaking world. Its focus areas include law, social work, theology, medicine, and public administration, serving academics, professionals, students, and institutions seeking specialized literature.
| Brand Name | Kohlhammer |
|---|---|
| Domain | kohlhammer.de |
| Industry | Media & Entertainment, Education |
| Founded | 1866 |
| Headquarters | Stuttgart |
| Main Competitors | Springer Nature (83/100), C.H.Beck (77/100), Nomos Verlagsgesellschaft (79/100), De Gruyter (88/100), Hogrefe (81/100), Thieme (79/100), Mohr Siebeck (76/100), Vandenhoeck & Ruprecht (55/100), Beltz (77/100) |
Moz Domain Authority 48/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #147,768 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Mit 400 neuen Büchern pro Jahr und 16 Fachzeitschriften zählt Kohlhammer aus Stuttgart zu den größten wissenschaftlichen Verlagshäusern im deutschsprachigen Raum." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kohlhammer?", Claude could identify the brand as of October 2026. Kohlhammer is a German publishing house based in Stuttgart, founded in 1866, that publishes academic and professional books in fields like theology, law, social work, psychology, and medicine, as well as some fiction and nonfiction. Best known for Being a long-established German academic and specialist publisher, particularly strong in theology and social sciences.
When asked "Best brands similar to Kohlhammer?", Claude would recommend Kohlhammer as of October 2026. It's a respected and well-known academic publisher in the German-speaking world, so it would come up naturally in discussions of German specialist or scholarly publishing houses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kohlhammer's main competitors in Media & Entertainment: Springer Nature (83/100), C.H.Beck (77/100), Nomos Verlagsgesellschaft (79/100), De Gruyter (88/100), Hogrefe (81/100).
Sources: Brand Analyzer scan
Kohlhammer offers specialist academic books and professional journals, publishing roughly 400 new titles and 16 journals per year. Its catalog spans fields such as law, social work, theology, medicine, and public administration, providing scholarly and professional reference material for researchers, practitioners, and students.
Sources: Kohlhammer official site
Kohlhammer is a German scientific publishing company based in Stuttgart, founded in 1866. It is one of the largest academic publishing houses in the German-speaking world, specializing in producing fachbooks and journals across disciplines such as law, social work, theology, medicine, and public administration.
Sources: Kohlhammer official site
Kohlhammer has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kohlhammer official site
Kohlhammer was founded in 1866. Kohlhammer operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kohlhammer is headquartered in Stuttgart. Kohlhammer operates in the Media & Entertainment category.
Sources: Wikidata
Kohlhammer publishes specialist academic literature, releasing around 400 new books and 16 specialist journals each year. The company focuses on making scholarly and professional knowledge accessible across fields including law, social welfare, theology, medicine, and public administration, serving the needs of researchers, professionals, students, and institutions.
Sources: Kohlhammer official site
Kohlhammer scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kohlhammer official site
Kohlhammer is known for being one of the largest scientific publishing houses in the German-speaking region, producing a high volume of academic output-roughly 400 new books and 16 specialist journals annually-covering disciplines such as law, social work, theology, medicine, and administration.
Sources: Kohlhammer official site
Kohlhammer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kohlhammer official site
Kohlhammer's publications are used by scientists, researchers, professionals, students, and institutions in fields such as law, social work, theology, medicine, and public administration who require specialized, fact-based academic and professional literature.
Sources: Kohlhammer official site
Kohlhammer's prominence stems from its scale and long history, publishing approximately 400 new books and 16 specialist journals each year since 1866. This makes it one of the largest academic publishing houses in the German-speaking world, offering extensive, authoritative coverage of fields like law, social work, theology, medicine, and public administration, which appeals to scholars and professionals seeking comprehensive fachliteratur from a single source.
Sources: Kohlhammer official site
Kohlhammer scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kohlhammer has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #147,768 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kohlhammer from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kohlhammer: 講談社 (Kodansha) (71/100), Knjižare Vulkan (71/100), Komische Oper Berlin (71/100), PlayZip (71/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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