Recept och matinspiration för alla
Köket.se (koket.se) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Media & Entertainment brands, in the 61st percentile of 12815 Food & Beverage brands.
Köket.se is a Swedish digital food platform owned by TV4 AB. It brings together recipes, cooking tips, and content from chefs and television cooking shows in one place. The site aims to inspire home cooks and food enthusiasts of all ages to cook and bake, offering inspiration for everyday meals and special occasions. It positions itself as Sweden's leading digital meeting point for culinary enjoyment and recipe discovery.
| Brand Name | Köket.se |
|---|---|
| Domain | koket.se |
| Industry | Food & Beverage, Media & Entertainment |
| Parent Company / Owner | TV4 AB |
| Main Competitors | ICA Recept (85/100), Arla (74/100), Allas (77/100), Tasteline (72/100), Mums.se, Recept.nu (68/100), Allrecipes (94/100), BBC Good Food (86/100) |
Moz Domain Authority 55/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #64,413 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Att inspirera människor att laga och baka god mat genom recept, tips och matprogram." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Product/Article schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Köket.se?", Claude could identify the brand as of November 2026. Köket.se is a Swedish food website offering recipes, cooking guides, and food-related articles, aimed at home cooks looking for meal inspiration and culinary tips. Best known for Being a popular Swedish recipe and food inspiration website.
When asked "Best brands similar to Köket.se?", Claude would recommend Köket.se as of November 2026. It's a well-known Swedish site for recipes and cooking inspiration, so I'd mention it to users looking for similar Swedish food content platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Köket.se's main competitors in Food & Beverage: ICA Recept (85/100), Arla (74/100), Allas (77/100), Tasteline (72/100), Recept.nu (68/100).
Sources: Brand Analyzer scan
Köket.se is a Swedish food website owned by TV4 AB. It serves as a digital platform that collects recipes, cooking tips, and content from chefs and television cooking programs, aiming to inspire people to cook and bake.
Sources: Köket.se official site
Köket.se has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 36, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Köket.se official site
Köket.se offers recipes, cooking and baking tips, and food-related media content, including material connected to TV cooking programs. The platform serves as a one-stop resource for culinary inspiration covering everyday and special-occasion cooking.
Sources: Köket.se official site
Köket.se publishes and curates recipes, cooking tips, and food-related content, including material from chefs and TV cooking programs. It provides recipe collections and culinary inspiration for everyday meals and special occasions, helping users find new dishes to prepare.
Sources: Köket.se official site
Köket.se scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Köket.se official site
Köket.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Köket.se official site
Köket.se is used by home cooks and food-interested individuals of all ages in Sweden who are looking for recipes, cooking tips, and inspiration for both everyday meals and celebrations.
Sources: Köket.se official site
Köket.se is owned by or part of TV4 AB. Köket.se operates in the Food & Beverage category.
Sources: Wikidata
Köket.se is known for being a Swedish hub of recipes and culinary inspiration, combining content from professional chefs and TV cooking shows with practical cooking tips for home cooks.
Sources: Köket.se official site
Köket.se scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Köket.se has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #64,413 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Köket.se from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Köket.se: Kendall-Jackson Wines (77/100), Kipaş Holding (77/100), Komodo Miami (77/100), Kontali (77/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.