Recept och matinspiration för alla
Köket.se (recept.nu) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Media & Entertainment brands, in the 19th percentile of 12815 Food & Beverage brands.
Köket.se, also known as recept.nu, is a Swedish food website owned by TV4 AB. It provides recipes, cooking tips, and food-related content featuring chefs and television programs. The site is designed to inspire home cooks of all skill levels by offering a wide variety of recipe ideas and culinary inspiration, aiming to make everyday cooking and baking easier and more enjoyable for Swedish-speaking food enthusiasts and families.
| Brand Name | Köket.se |
|---|---|
| Domain | recept.nu |
| Industry | Food & Beverage, Media & Entertainment |
| Parent Company / Owner | TV4 AB |
| Main Competitors | ICA.se (85/100), Allt om Mat (78/100), Arla (74/100), Tasteline (72/100), Mathem (78/100), BBC Good Food (86/100), Allrecipes (94/100), Tasty (86/100) |
Ranked #2,508,634 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Köket.se appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To inspire home cooks with recipes, cooking tips, and food content from chefs and TV programs." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Product/Article schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Köket.se?", Claude could identify the brand as of November 2026. Köket.se is a Swedish recipe and cooking website offering a large collection of user-submitted and editorial recipes, cooking guides, and food inspiration for home cooks in Sweden. Best known for Being one of Sweden's popular online recipe databases with user-generated content.
When asked "Best brands similar to Köket.se?", Claude would recommend Köket.se as of November 2026. It's a well-known Swedish recipe site that would naturally come up alongside other Scandinavian cooking/recipe platforms like ICA.se or Allt om Mat.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Köket.se's main competitors in Food & Beverage: ICA.se (85/100), Allt om Mat (78/100), Arla (74/100), Tasteline (72/100), Mathem (78/100).
Sources: Brand Analyzer scan
Köket.se has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 14, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Köket.se official site
Köket.se offers recipes, cooking tips, and food content, including material from chefs and television cooking programs, aimed at helping users with everyday cooking and baking.
Sources: Köket.se official site
Köket.se scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Köket.se official site
Köket.se, also operating under the name recept.nu, is a Swedish food website owned by TV4 AB. It is classified within the Food & Beverage and Media & Entertainment categories and functions as a recipe and cooking inspiration platform for Swedish-speaking audiences.
Sources: Köket.se official site
Köket.se provides recipes, cooking tips, and food-related content, including material from well-known chefs and television cooking programs. Its purpose is to inspire home cooks and make everyday cooking and baking more accessible and enjoyable for a broad audience.
Sources: Köket.se official site
Köket.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Köket.se official site
Köket.se is owned by or part of TV4 AB. Köket.se operates in the Food & Beverage category.
Sources: Wikidata
Köket.se is used by home cooks, food enthusiasts, and families in Sweden who are looking for recipe ideas, cooking tips, and food-related entertainment in Swedish.
Sources: Köket.se official site
Köket.se is known for being a Swedish destination for recipes and culinary inspiration, offering content tied to popular chefs and TV cooking shows, which connects it to broader food entertainment alongside its recipe database.
Sources: Köket.se official site
Köket.se scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Köket.se has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,508,634 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Köket.se from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Köket.se: Cramele Recaș (68/100), R-CALF USA (68/100), restaurantshow.co.uk (68/100), Reynolds American (68/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.