Jsme tady pro váš klid v mysli
Kooperativa pojišťovna (koop.cz) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Other brands, in the 89th percentile of 16381 Finance brands.
Kooperativa pojišťovna is a Czech insurance company founded in 1993 and headquartered in Prague. It is part of the Vienna Insurance Group and is led by CEO Martin Diviš. The company offers insurance for life, travel, vehicles, property, and liability to individuals and families in the Czech Republic, combining long-standing market experience with simple online policy arrangement. It positions itself as a reliable, experienced insurer offering tailored insurance products for diverse life situations, serving a client base that includes more than 1.5 million drivers.
| Brand Name | Kooperativa pojišťovna |
|---|---|
| Domain | koop.cz |
| Industry | Finance, Other |
| Founded | 1993 |
| Headquarters | Prague |
| Parent Company / Owner | Vienna Insurance Group |
| CEO | Martin Diviš |
| Main Competitors | Česká pojišťovna, Allianz pojišťovna (83/100), Generali Česká pojišťovna (77/100), ČSOB Pojišťovna (66/100), UNIQA pojišťovna (87/100), Direct pojišťovna (80/100), Slavia pojišťovna (76/100) |
Moz Domain Authority 50/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #219,740 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Kooperativa pojišťovna has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Žijeme různé životy. My jsme tady od toho, abychom vás pojistili. Na to, co potřebujete, a tak, jak nejlépe to umíme - pro váš klid v mysli." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vue.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kooperativa pojišťovna?", Claude could identify the brand as of October 2026. Kooperativa pojišťovna is one of the largest insurance companies in the Czech Republic, offering a broad range of products including life, property, auto, and liability insurance for both individuals and businesses. It is part of the Vienna Insurance Group and has a long history Best known for Being one of the two largest insurance companies in the Czech Republic, especially known for car (motor) insurance.
When asked "Best brands similar to Kooperativa pojišťovna?", Claude would recommend Kooperativa pojišťovna as of October 2026. It's a major, well-established player in the Czech insurance market, so it would naturally come up alongside companies like Česká pojišťovna when discussing top Czech insurers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kooperativa pojišťovna's main competitors in Finance: Allianz pojišťovna (83/100), Generali Česká pojišťovna (77/100), ČSOB Pojišťovna (66/100), UNIQA pojišťovna (87/100), Direct pojišťovna (80/100).
Sources: Brand Analyzer scan
Kooperativa pojišťovna offers insurance products including life insurance, travel insurance, vehicle (auto) insurance, property insurance, and liability insurance. These products are designed for individuals and families and can be arranged online, aiming to provide coverage tailored to various life situations and needs.
Sources: Kooperativa pojišťovna official site
Kooperativa pojišťovna is a Czech insurance company founded in 1993 and headquartered in Prague. It is a member of the Vienna Insurance Group, one of the largest insurance groups in Central and Eastern Europe. The company provides insurance products for individuals and families across the Czech Republic, covering areas such as life, travel, vehicle, property, and liability insurance.
Sources: Kooperativa pojišťovna official site
Kooperativa pojišťovna has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 56, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kooperativa pojišťovna official site
Kooperativa pojišťovna was founded in 1993. Kooperativa pojišťovna operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kooperativa pojišťovna is headquartered in Prague. Kooperativa pojišťovna operates in the Finance category.
Sources: Wikidata
Kooperativa pojišťovna scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Kooperativa pojišťovna official site
Kooperativa pojišťovna can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kooperativa pojišťovna official site
Kooperativa pojišťovna is owned by or part of Vienna Insurance Group. Kooperativa pojišťovna operates in the Finance category.
Sources: Wikidata
Kooperativa pojišťovna is used by individuals and families in the Czech Republic who need insurance for life, travel, vehicles, property, or liability. Its customer base includes more than 1.5 million drivers who rely on it for vehicle insurance, indicating broad use among everyday consumers seeking personal and household coverage.
Sources: Kooperativa pojišťovna official site
Kooperativa pojišťovna is known for being one of the established insurance providers in the Czech Republic, offering comprehensive coverage across life, travel, vehicle, property, and liability insurance. It is recognized for its long operating history since 1993 and its large customer base, including more than 1.5 million drivers who use its vehicle insurance products.
Sources: Kooperativa pojišťovna official site
Kooperativa pojišťovna scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kooperativa pojišťovna has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #219,740 (Tranco). In a live check, Claude could already identify Kooperativa pojišťovna from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kooperativa pojišťovna: KOMOJU (84/100), Kivra (84/100), KPMG (84/100), Kriya (84/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
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