Let's Play. Be the change.
Krajicek Foundation (krajicekfoundation.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, Education brands, in the 47th percentile of 26466 Non-profit brands.
Krajicek Foundation is a Dutch nonprofit organization headquartered in The Hague that works to ensure every child has the chance to play and exercise outdoors safely for at least one hour a day, close to home. Using the Krajicek Model, it empowers youth to organize their own sports activities, supported by local role models ("gamechangers"), to strengthen communities and promote active neighborhoods. It collaborates with companies, municipalities, donors, and social partners to support community sports initiatives, particularly in underserved areas.
| Brand Name | Krajicek Foundation |
|---|---|
| Domain | krajicekfoundation.nl |
| Industry | Non-profit, Sports & Fitness |
| Headquarters | The Hague |
| Main Competitors | Johan Cruyff Foundation, Jeugdfonds Sport & Cultuur (73/100), Laureus Sport for Good Foundation (86/100), Right To Play (82/100), Streetfootballworld (63/100) |
Moz Domain Authority 18/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Elk kind de kans om dicht bij huis minimaal 1 uur per dag onbezorgd buiten te sporten en spelen in een sociaal veilige omgeving. ONZE AANPAK" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Krajicek Foundation?", Claude could identify the brand as of November 2026. The Krajicek Foundation is a Dutch non-profit founded by former tennis pro Richard Krajicek, dedicated to getting children in disadvantaged neighborhoods active in sports, especially tennis, through accessible courts and programs. Best known for Building tennis courts and sports facilities in underprivileged Dutch neighborhoods to get kids active.
When asked "Best brands similar to Krajicek Foundation?", Claude would recommend Krajicek Foundation as of November 2026. It's a well-known and respected Dutch sports-for-youth charity, so it would come up naturally in discussions of similar non-profits in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Krajicek Foundation's main competitors in Non-profit: Jeugdfonds Sport & Cultuur (73/100), Laureus Sport for Good Foundation (86/100), Right To Play (82/100), Streetfootballworld (63/100).
Sources: Brand Analyzer scan
Krajicek Foundation is a Dutch nonprofit organization based in The Hague that focuses on youth development through sports and play. It aims to give every child the chance to safely play and exercise outdoors for at least one hour a day, close to home, in a socially safe environment.
Sources: Krajicek Foundation official site
Krajicek Foundation has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 21, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Krajicek Foundation official site
Krajicek Foundation is headquartered in The Hague. Krajicek Foundation operates in the Non-profit category.
Sources: Wikidata
Krajicek Foundation develops and implements the Krajicek Model, which empowers young people to organize and lead their own sports and play activities in local neighborhoods. It works with companies, municipalities, donors, and social partners to fund and sustain these community sports initiatives, often using local role models known as 'gamechangers' to guide youth participation.
Sources: Krajicek Foundation official site
Krajicek Foundation scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Krajicek Foundation official site
Krajicek Foundation offers community sports and play programs built around the Krajicek Model, which trains youth and local 'gamechangers' to organize outdoor sports activities in their neighborhoods. It also facilitates partnerships with companies, municipalities, and donors to fund and support these initiatives.
Sources: Krajicek Foundation official site
Krajicek Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Krajicek Foundation official site
Krajicek Foundation is known for its Krajicek Model, an approach that trains youth and local role models to organize sports and play activities in underserved neighborhoods, aiming to make outdoor play and exercise accessible and socially safe for children close to home.
Sources: Krajicek Foundation official site
Krajicek Foundation's programs are used by children and youth in local neighborhoods, particularly in underserved areas, who participate in the sports and play activities it organizes. The foundation also engages companies, municipalities, donors, and social partners who provide funding and support for these community initiatives.
Sources: Krajicek Foundation official site
Krajicek Foundation scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Krajicek Foundation has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 18/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Krajicek Foundation from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Krajicek Foundation: DSG Global (74/100), Alfred Kordelinin säätiö (74/100), Kalamazoo Regional Educational Service Agency (Kalamazoo RESA) (74/100), Kundiman (74/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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