Salt Lake City's Local News Leader
KUTV CBS 2 (kutv.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 73rd percentile of 17853 Media & Entertainment brands.
KUTV CBS 2 is the CBS television affiliate serving Salt Lake City, Utah, and the greater Great Salt Lake area, founded in 1954 and headquartered in Salt Lake City. It provides local news, weather forecasts, traffic updates, sports, entertainment programming, and community event information to residents across dozens of towns and cities in the region, combining traditional broadcast with digital and mobile platforms to reach its audience.
| Brand Name | KUTV CBS 2 |
|---|---|
| Domain | kutv.com |
| Industry | Media & Entertainment |
| Founded | 1954 |
| Headquarters | Salt Lake City |
| Main Competitors | KSL-TV (92/100), KSTU Fox 13 (83/100), KTVX ABC 4 (77/100), KUCW, KJZZ-TV (78/100) |
Moz Domain Authority 75/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #29,092 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "KUTV CBS 2 provides local news, weather forecasts, traffic updates, notices of events and items of interest in the community, sports and entertainment programming for Salt Lake Cit…" (Meta description: 91 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is KUTV CBS 2?", Claude could identify the brand as of September 2026. KUTV is the CBS-affiliated television station serving Salt Lake City, Utah, broadcasting as Channel 2 and providing local news, weather, and sports coverage along with CBS network programming. Best known for Being Salt Lake City's CBS affiliate and local news station.
When asked "Best brands similar to KUTV CBS 2?", Claude would recommend KUTV CBS 2 as of September 2026. It's a well-established local news source in the Salt Lake City market, so I'd mention it if someone asked about Utah TV news options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KUTV CBS 2's main competitors in Media & Entertainment: KSL-TV (92/100), KSTU Fox 13 (83/100), KTVX ABC 4 (77/100), KJZZ-TV (78/100).
Sources: Brand Analyzer scan
KUTV CBS 2 offers local news broadcasts, weather forecasts, traffic updates, sports coverage, entertainment programming, and coverage of community events and items of local interest. These services are delivered via television broadcast as well as digital and mobile platforms, serving Salt Lake City and numerous surrounding towns in Utah.
Sources: KUTV CBS 2 official site
KUTV CBS 2 is a CBS-affiliated television station serving Salt Lake City, Utah, and the surrounding Great Salt Lake area. Founded in 1954 and headquartered in Salt Lake City, it broadcasts local news, weather, sports, and entertainment programming to a wide network of Utah towns and cities, from Tooele to Park City and Provo to Ogden.
Sources: KUTV CBS 2 official site
KUTV CBS 2 has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 37, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KUTV CBS 2 official site
KUTV CBS 2 was founded in 1954. KUTV CBS 2 operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KUTV CBS 2 is headquartered in Salt Lake City. KUTV CBS 2 operates in the Media & Entertainment category.
Sources: Wikidata
KUTV CBS 2 produces and delivers local news, weather forecasts, traffic updates, sports coverage, and entertainment programming for Salt Lake City and surrounding communities. It also covers community events and items of local interest, distributing content through broadcast television as well as digital and mobile platforms to reach viewers throughout the Great Salt Lake region.
Sources: KUTV CBS 2 official site
KUTV CBS 2 scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: KUTV CBS 2 official site
KUTV CBS 2 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KUTV CBS 2 official site
KUTV CBS 2 is known for being the CBS television affiliate for Salt Lake City, providing hyper-local news, weather, and sports coverage tailored to a large number of towns and cities across the greater Salt Lake area, including places like Provo, Ogden, Park City, and Tooele.
Sources: KUTV CBS 2 official site
KUTV CBS 2 is used by residents and community members throughout Salt Lake City and the greater Salt Lake area, including towns such as Murray, Sandy, Provo, Ogden, and Park City, who seek local news, weather, traffic, sports, and entertainment information relevant to their communities.
Sources: KUTV CBS 2 official site
KUTV CBS 2 scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KUTV CBS 2 has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #29,092 (Tranco) and a Moz Domain Authority of 75/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KUTV CBS 2 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KUTV CBS 2: KULR8 (82/100), Kualoa Ranch (82/100), The Kyiv Independent (82/100), Los Angeles Review of Books (82/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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