使える料理レシピ集、おいしい食卓コミュニティ
Kyounoryouri (kyounoryouri.jp) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Food & Beverage brands, in the 16th percentile of 33303 Media & Entertainment brands.
Kyounoryouri (みんなのきょうの料理) is a Japanese recipe website that curates recipes and menu ideas from popular chefs featured on NHK's long-running cooking program「きょうの料理」. The platform allows users to search recipes by chef or dish, watch instructional videos aimed at cooking beginners, create personal recipe collections, and submit their own recipes. It positions itself as a reliable recipe resource built on the credibility of NHK's cooking program, targeting household cooks and food enthusiasts of varying skill levels.
| Brand Name | Kyounoryouri |
|---|---|
| Domain | kyounoryouri.jp |
| Industry | Media & Entertainment, Food & Beverage |
| Main Competitors | Cookpad (94/100), Rakuten Recipe, Delish Kitchen (76/100), Kurashiru (77/100), E-recipe |
Moz Domain Authority 54/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #68,441 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "NHK「きょうの料理」で放送された人気料理家のおいしいレシピや献立が探せる【みんなのきょうの料理】。料理ビギナー向けお助け動画も人気です。プロの料理レシピや有名講師を簡単検索できます！自分だけのレシピ集を作ったり、料理レシピを投稿できます。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kyounoryouri?", Claude could identify the brand as of October 2026. Kyou no Ryouri (today's cooking) is NHK's long-running Japanese cooking television program and associated media brand, which has been teaching home cooking recipes and techniques to Japanese audiences since 1957, and the website serves as its online recipe and content hub. Best known for being NHK's iconic long-running cooking TV show and recipe brand since 1957.
When asked "Best brands similar to Kyounoryouri?", Claude would recommend Kyounoryouri as of October 2026. it's one of the most established and trusted cooking media brands in Japan, so it would naturally come up when discussing top Japanese cooking content providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kyounoryouri's main competitors in Media & Entertainment: Cookpad (94/100), Delish Kitchen (76/100), Kurashiru (77/100).
Sources: Brand Analyzer scan
Kyounoryouri offers a searchable recipe and menu database sourced from NHK's「きょうの料理」program, instructional cooking videos for beginners, chef search functionality, and tools for users to save personal recipe collections or submit their own recipes.
Sources: Kyounoryouri official site
Kyounoryouri (みんなのきょうの料理) is a Japanese online recipe platform that compiles recipes and menu suggestions from professional chefs who have appeared on NHK's television program「きょうの料理」. It serves as a searchable database connecting viewers of the show with the recipes and instructors featured on it.
Sources: Kyounoryouri official site
Kyounoryouri has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kyounoryouri official site
The platform's recipes originate from professional chefs featured on NHK's established cooking program「きょうの料理」, which lends it a strong reputation for reliability. Because content is sourced from a respected public broadcaster's culinary show rather than anonymous user submissions alone, it is generally considered a trustworthy source for tested, professional recipes.
Sources: Kyounoryouri official site
The site lets users search for recipes and menus by chef, ingredient, or dish, and watch instructional videos designed for cooking beginners. Users can also create personalized collections of favorite recipes and submit their own recipes to the platform, making it both a reference tool and a community recipe-sharing space tied to the NHK program.
Sources: Kyounoryouri official site
Kyounoryouri scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kyounoryouri official site
Kyounoryouri is known for aggregating recipes from NHK's popular cooking show「きょうの料理」, giving users access to dishes created by well-known professional chefs who have appeared on the program. Its tie to a long-running, trusted television show distinguishes it from generic recipe sites.
Sources: Kyounoryouri official site
Kyounoryouri can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kyounoryouri official site
The platform is used by household cooks responsible for daily meal planning, ranging from cooking beginners seeking simple guidance to experienced home cooks looking for professional-quality recipes and new menu ideas.
Sources: Kyounoryouri official site
Its popularity stems from its connection to NHK's widely watched「きょうの料理」program, offering recipes from recognized professional chefs rather than anonymous contributors. Additional features like beginner-friendly instructional videos and an easy search function for recipes and chefs make it convenient and appealing to a broad range of home cooks.
Sources: Kyounoryouri official site
Kyounoryouri scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kyounoryouri has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #68,441 (Tranco), a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Kyounoryouri from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kyounoryouri: Kyodo News (共同通信社) (67/100), 酷我音乐 (Kuwo Music) (67/100), Lakes of Fire (67/100), LARP.COM (67/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.