Measuring Latin America's public opinion
Latinobarómetro (latinobarometro.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Government brands, in the 55th percentile of 23088 Non-profit brands.
Latinobarómetro is a private non-profit organization headquartered in Providencia that conducts annual public opinion research across 18 Latin American countries. It tracks the evolution of democracy, the economy, and society through approximately 20,000 interviews per year, producing a longitudinal dataset representing over 600 million inhabitants. The organization serves researchers, policymakers, academics, journalists, and institutions seeking reliable comparative data on public opinion trends in the region.
| Brand Name | Latinobarómetro |
|---|---|
| Domain | latinobarometro.org |
| Industry | Non-profit, Education |
| Headquarters | Providencia |
| Main Competitors | Pew Research Center (87/100), AmericasBarometer (LAPOP) (71/100), World Values Survey (74/100), Afrobarometer (83/100), Eurobarometer (64/100), Gallup (94/100) |
Moz Domain Authority 63/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #300,108 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Latinobarómetro has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To track the evolution of democracy, the economy, and society in Latin America through annual public opinion research." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Latinobarómetro?", Claude could identify the brand as of October 2026. Latinobarómetro is an annual public opinion survey conducted across 18 Latin American countries, tracking attitudes on democracy, institutions, economics, and social issues. It's run by a Chile-based nonprofit corporation and has been producing comparative data since 1995, widely Best known for Its annual cross-national public opinion survey measuring democratic attitudes and institutional trust across Latin America.
When asked "Best brands similar to Latinobarómetro?", Claude would recommend Latinobarómetro as of October 2026. It's the leading and most cited source for comparative public opinion data in Latin America, so it's a natural reference point for anyone researching regional political or social attitudes.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Latinobarómetro's main competitors in Non-profit: Pew Research Center (87/100), AmericasBarometer (LAPOP) (71/100), World Values Survey (74/100), Afrobarometer (83/100), Eurobarometer (64/100).
Sources: Brand Analyzer scan
Latinobarómetro's primary offering is its annual public opinion survey data covering democracy, the economy, and society across 18 Latin American countries. This includes a longitudinal dataset built from approximately 20,000 interviews conducted each year, which is made available for comparative and historical analysis by researchers, policymakers, and institutions.
Sources: Latinobarómetro official site
Latinobarómetro is a private non-profit organization that conducts annual public opinion research across Latin America. It focuses on tracking the evolution of democracy, the economy, and society in the region through large-scale survey research. Headquartered in Providencia, it is positioned as a leading source of comparative and historical public opinion data for Latin America.
Sources: Latinobarómetro official site
Latinobarómetro has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 44, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Latinobarómetro official site
Latinobarómetro is headquartered in Providencia. Latinobarómetro operates in the Non-profit category.
Sources: Wikidata
Latinobarómetro conducts annual public opinion surveys across 18 Latin American countries, interviewing approximately 20,000 people each year. It compiles this data into a longitudinal dataset used to track trends in democracy, economic conditions, and social attitudes over time. The organization makes this comparative data available to researchers, policymakers, and other institutions studying the region.
Sources: Latinobarómetro official site
Latinobarómetro scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Latinobarómetro official site
Latinobarómetro is known for producing the largest and most comprehensive longitudinal public opinion dataset in Latin America, covering 18 countries and over 600 million inhabitants. It is recognized for its annual surveys tracking attitudes toward democracy, the economy, and society across the region over an extended period of time.
Sources: Latinobarómetro official site
Latinobarómetro can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Latinobarómetro official site
Latinobarómetro's data and research are used by researchers, policymakers, academics, journalists, and institutions seeking reliable information on public opinion trends in Latin America. These users rely on its comparative, longitudinal survey data to study democracy, economic conditions, and social attitudes across the 18 countries covered.
Sources: Latinobarómetro official site
Latinobarómetro is widely used because it provides the largest and most comprehensive longitudinal public opinion dataset in Latin America, spanning 18 countries and representing over 600 million inhabitants. Its annual surveys of around 20,000 interviews offer a historical and comparative perspective on democracy, economy, and society that is valuable to researchers, policymakers, academics, and journalists seeking reliable regional data.
Sources: Latinobarómetro official site
Latinobarómetro scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Latinobarómetro has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #300,108 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Latinobarómetro from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Latinobarómetro: Landmarks Illinois (76/100), Lancaster Chamber of Commerce (76/100), Latino Victory (76/100), Lewy Body Dementia Association (LBDA) (76/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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