Mua sắm online, giá tốt nhất mỗi ngày
Lazada (lazada.vn) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, in the 80th percentile of 7218 E-commerce brands.
Lazada is a Singaporean-Chinese e-commerce company operating across Southeast Asia, including Vietnam, where it runs lazada.vn. Founded in 2012 and headquartered in Singapore, it is owned by Alibaba Group. The platform offers electronics, fashion, beauty, and toys, emphasizing affordable pricing, genuine products, fast delivery, vouchers, and free shipping. It positions itself as Vietnam's go-to online marketplace for convenient and reliable shopping.
| Brand Name | Lazada |
|---|---|
| Domain | lazada.vn |
| Industry | E-commerce |
| Founded | 2012 |
| Headquarters | Singapore |
| Parent Company / Owner | Alibaba Group |
| Main Competitors | Shopee, Tiki (74/100), Sendo, Alibaba.com (85/100), JD.com (90/100), Amazon (89/100) |
Moz Domain Authority 86/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #11,630 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Lazada has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Mua sắm đồ điện tử, thời trang, làm đẹp và đồ chơi giá cả phải chăng. Đảm bảo sản phẩm chính hãng và trải nghiệm mua sắm tiện lợi - mua ngay và tận hưởng những ưu đãi tốt nhất!" (Meta description: 40 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: React.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lazada?", Claude could identify the brand as of September 2026. Lazada is a major e-commerce platform operating in Southeast Asia, including Vietnam via lazada.vn, offering a wide range of products from electronics to fashion sold by third-party sellers and some direct retail. Best known for Being one of Southeast Asia's largest online shopping marketplaces, backed by Alibaba Group.
When asked "Best brands similar to Lazada?", Claude would recommend Lazada as of September 2026. It's one of the top e-commerce platforms in Vietnam and Southeast Asia, so it's relevant when discussing major online marketplaces in the region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lazada's main competitors in E-commerce: Tiki (74/100), Alibaba.com (85/100), JD.com (90/100), Amazon (89/100).
Sources: Brand Analyzer scan
Lazada has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 54, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lazada official site
Lazada was founded in 2012. Lazada operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lazada is headquartered in Singapore. Lazada operates in the E-commerce category.
Sources: Wikidata
Lazada is a Singaporean-Chinese e-commerce company based in Southeast Asia, founded in 2012 and owned by Alibaba Group. Its Vietnamese platform, lazada.vn, operates as an online marketplace offering a variety of consumer goods to shoppers in Vietnam. It is positioned as one of the region's major online shopping destinations, providing access to genuine products across multiple categories at affordable prices, combined with delivery and promotional services designed to create a convenient shopping experience.
Sources: Lazada official site
Lazada offers a wide range of products including electronics, fashion items, beauty products, and toys. The platform emphasizes affordability and authenticity of goods, alongside services like fast delivery, free shipping, and exclusive vouchers to enhance the online shopping experience for its customers.
Sources: Lazada official site
Lazada operates an online marketplace that connects buyers and sellers, allowing consumers to purchase electronics, fashion, beauty, and toy products through its website and app. It facilitates online transactions, offers vouchers and free shipping promotions, and works to ensure fast delivery and product authenticity. As part of Alibaba Group, it leverages e-commerce infrastructure to serve customers across Southeast Asia, including Vietnam through lazada.vn.
Sources: Lazada official site
Lazada scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lazada official site
Lazada can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lazada official site
Lazada is owned by or part of Alibaba Group. Lazada operates in the E-commerce category.
Sources: Wikidata
Lazada is known for being a major Southeast Asian e-commerce platform offering affordable and genuine products across categories such as electronics, fashion, beauty, and toys. It is recognized for its wide product selection, frequent promotional vouchers, free shipping offers, and its backing by Alibaba Group, which lends it scale and credibility in the region's online shopping market.
Sources: Lazada official site
Lazada is used by online shoppers in Vietnam who are seeking affordable and genuine products across categories such as electronics, fashion, beauty, and toys. Its target audience includes consumers who value convenience, competitive pricing, and reliable delivery when shopping online.
Sources: Lazada official site
Lazada is popular because it offers affordable, genuine products across multiple categories including electronics, fashion, beauty, and toys, combined with fast delivery, exclusive vouchers, and free shipping. Its positioning as a convenient and reliable online marketplace, backed by Alibaba Group's resources, appeals to Vietnamese shoppers seeking an easy and trustworthy way to shop online.
Sources: Lazada official site
Lazada scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lazada has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #11,630 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Lazada from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lazada: Lattafa (84/100), Lalamove (84/100), Leslie's Pool Supplies (84/100), Leviev Diamonds (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.