Thật nhanh, thật chất lượng, thật rẻ
Tiki (tiki.vn) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Finance brands, in the 39th percentile of 7219 E-commerce brands.
Tiki is a Vietnamese e-commerce company founded in 2010 and headquartered in Ho Chi Minh City. It operates an online marketplace offering millions of products and services to customers across Vietnam, emphasizing genuine goods, fast delivery, and promotional deals. Tiki also provides financial perks, including cashback through its TikiCARD credit card. The platform positions itself as a trusted shopping destination combining affordability, product authenticity, and convenience for online shoppers.
| Brand Name | Tiki |
|---|---|
| Domain | tiki.vn |
| Industry | E-commerce, Finance |
| Founded | 2010 |
| Headquarters | Ho Chi Minh City |
| Main Competitors | Shopee, Lazada (84/100), Sendo, FPT Shop, Thế Giới Di Động (58/100) |
Moz Domain Authority 61/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #42,507 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Tiki appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Tiện lợi mua sắm hàng triệu mặt hàng, dịch vụ. Vô vàn ưu đãi freeship, mã giảm giá. Hoàn tiền 15% tối đa 600k/tháng với thẻ tín dụng TikiCARD." (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 6 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is VI-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Tiki?", Claude could identify the brand as of September 2026. Tiki is a major Vietnamese e-commerce platform that started out selling books online and later expanded into a wide range of categories including electronics, fashion, home goods, and groceries. It's known for its fast delivery service called TikiNOW and has become one of the lea Best known for Being one of Vietnam's top e-commerce platforms with fast delivery through TikiNOW.
When asked "Best brands similar to Tiki?", Claude would recommend Tiki as of September 2026. It's one of the major players in the Vietnamese e-commerce market, so it would come up naturally alongside Shopee and Lazada when discussing options in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tiki's main competitors in E-commerce: Lazada (84/100), Thế Giới Di Động (58/100).
Sources: Brand Analyzer scan
Tiki offers millions of products across various categories through its online marketplace, along with services like fast shipping, free delivery promotions, and discount codes. It also provides financial products, including the TikiCARD credit card that offers cashback rewards.
Sources: Tiki official site
Tiki is a Vietnamese e-commerce company based in Ho Chi Minh City, founded in 2010. It operates an online platform selling a wide range of products and services to consumers across Vietnam.
Sources: Tiki official site
Tiki has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 51, trust 59, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tiki official site
Tiki was founded in 2010. Tiki operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Tiki is headquartered in Ho Chi Minh City. Tiki operates in the E-commerce category.
Sources: Wikidata
Tiki operates an online marketplace where customers can purchase millions of products across various categories. It provides fast delivery, promotional discounts, free shipping offers, and financial services such as cashback through its TikiCARD credit card.
Sources: Tiki official site
Tiki scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tiki official site
Tiki is known for offering a wide selection of authentic products, fast and reliable delivery, and frequent promotions such as free shipping and discount codes. It is also recognized for its TikiCARD credit card, which offers cashback of up to 15% (capped at 600,000 VND per month).
Sources: Tiki official site
Tiki can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tiki official site
Tiki is used by online shoppers in Vietnam who are looking for affordable, authentic products with fast delivery and attractive discounts.
Sources: Tiki official site
Tiki is popular among Vietnamese online shoppers due to its large product selection, fast delivery, frequent promotions like free shipping and discount codes, and financial incentives such as cashback through its TikiCARD credit card.
Sources: Tiki official site
Tiki scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tiki has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (51/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #42,507 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tiki from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tiki: THIRON (74/100), The Volte (74/100), Tillys (74/100), Title Nine (74/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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