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Lewis & Clark (lclark.edu) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 86th percentile of 9400 Education brands.
Lewis & Clark is a private liberal arts college located in Portland, Oregon, founded in 1867. It comprises an undergraduate college, a graduate school, and a law school, offering integrated academic programs rooted in liberal arts values. The institution emphasizes high-impact learning experiences and serves a diverse student community, aiming to prepare students for professional success and meaningful contributions to a just and sustainable society.
| Brand Name | Lewis & Clark |
|---|---|
| Domain | lclark.edu |
| Industry | Education |
| Founded | 1867 |
| Headquarters | Portland |
| Main Competitors | Reed College (83/100), Willamette University (78/100), University of Puget Sound (80/100), Whitman College, Occidental College (83/100), University of Portland (78/100), Seattle University (82/100) |
Moz Domain Authority 72/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,650 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Lewis & Clark appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Discover Lewis & Clark, a private liberal arts college, graduate school, and law school in Portland, OR. Offering vibrant academics and a diverse student..." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lewis & Clark?", Claude could identify the brand as of September 2026. Lewis & Clark is a private liberal arts college in Portland, Oregon, offering undergraduate programs through Lewis & Clark College as well as a law school and graduate school of education and counseling. Best known for Its law school, Lewis & Clark Law School, particularly its environmental and natural resources law program.
When asked "Best brands similar to Lewis & Clark?", Claude would recommend Lewis & Clark as of September 2026. It's a well regarded liberal arts institution with a nationally recognized law program, so it fits naturally in discussions of similar small private colleges.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lewis & Clark's main competitors in Education: Reed College (83/100), Willamette University (78/100), University of Puget Sound (80/100), Occidental College (83/100), University of Portland (78/100).
Sources: Brand Analyzer scan
Lewis & Clark offers undergraduate liberal arts degree programs, graduate school programs, and law school education (J.D. and related legal studies), all delivered through a private institutional framework based in Portland, Oregon.
Sources: Lewis & Clark official site
Lewis & Clark is a private liberal arts institution located in Portland, Oregon, founded in 1867. It encompasses an undergraduate college, a graduate school, and a law school, providing integrated educational offerings across multiple academic levels.
Sources: Lewis & Clark official site
Lewis & Clark has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 54, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lewis & Clark official site
Lewis & Clark was founded in 1867. Lewis & Clark operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lewis & Clark is headquartered in Portland. Lewis & Clark operates in the Education category.
Sources: Wikidata
Lewis & Clark provides undergraduate liberal arts education, graduate programs, and legal education through its law school. It offers high-impact learning experiences designed to prepare students for professional careers and civic engagement in a diverse academic community.
Sources: Lewis & Clark official site
Lewis & Clark scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lewis & Clark official site
Lewis & Clark can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lewis & Clark official site
Lewis & Clark serves prospective and current undergraduate, graduate, and law students who are seeking a rigorous, diverse, and socially conscious educational experience in Portland, Oregon.
Sources: Lewis & Clark official site
Lewis & Clark is known for being a private liberal arts college in Portland, Oregon, that combines undergraduate, graduate, and law school education within a single institution, emphasizing vibrant academics and a diverse student body.
Sources: Lewis & Clark official site
Lewis & Clark scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lewis & Clark has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #48,650 (Tranco) and a Moz Domain Authority of 72/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lewis & Clark from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lewis & Clark: Lawrence Berkeley National Laboratory (84/100), Los Angeles Zoo and Botanical Gardens (84/100), The Lutheran Church-Missouri Synod (LCMS) (84/100), Leadership Institute (84/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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