Wellness That Evolves With You
Le-Vel (le-vel.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, Other brands, in the 93rd percentile of 14351 Healthcare brands.
Le-Vel, founded in 2012 and headquartered in Frisco, Texas, is a health and wellness company operating an ecosystem of brands-THRIVE, XERA, and Le-Vel Rx. It offers science-backed supplements, skincare, and clinician-guided health solutions aimed at helping customers improve their overall well-being. The company positions itself as a large-scale global wellness movement, providing products designed to support various stages of a customer's health journey through e-commerce and direct distribution.
| Brand Name | Le-Vel |
|---|---|
| Domain | le-vel.com |
| Industry | Healthcare, E-commerce |
| Founded | 2012 |
| Headquarters | Frisco |
| Main Competitors | Herbalife (94/100), Amway (74/100), USANA, Isagenix (69/100), Nu Skin, Beachbody (90/100), doTERRA (87/100), Plexus Worldwide (78/100) |
Moz Domain Authority 57/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #212,726 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Home to THRIVE, XERA, and Le-Vel Rx—science-backed wellness, skincare, and clinician-guided health solutions designed to help you look, feel, and live your best." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Le-Vel?", Claude could identify the brand as of September 2026. Le-Vel is a Texas-based direct sales company known for its Thrive Experience, a lifestyle program involving supplements, shakes, and topical patches marketed for weight management and general wellness. Best known for The Thrive Experience 8-week lifestyle and wellness plan sold through a network marketing model.
When asked "Best brands similar to Le-Vel?", Claude would recommend Le-Vel as of September 2026. It's a well-known name in the MLM wellness and supplement space, so it would come up naturally in discussions of similar health and wellness direct-sales brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Le-Vel's main competitors in Healthcare: Herbalife (94/100), Amway (74/100), Isagenix (69/100), Beachbody (90/100), doTERRA (87/100).
Sources: Brand Analyzer scan
Le-Vel has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Le-Vel official site
Le-Vel was founded in 2012. Le-Vel operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Le-Vel is headquartered in Frisco. Le-Vel operates in the Healthcare category.
Sources: Wikidata
Le-Vel offers products across three brands: THRIVE, which includes wellness and dietary supplements; XERA, which focuses on skincare; and Le-Vel Rx, which provides clinician-guided health solutions. Together, these brands form an integrated ecosystem intended to support customers' overall wellness, from supplementation to skincare to personalized health guidance.
Sources: Le-Vel official site
Le-Vel scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Le-Vel official site
Le-Vel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Le-Vel official site
Le-Vel is a health and wellness company founded in 2012 and headquartered in Frisco, Texas. It operates an ecosystem of wellness brands-THRIVE, XERA, and Le-Vel Rx-that provide science-backed supplements, skincare, and clinician-guided health solutions. The company describes itself as a leading global health and wellness movement with a large customer base.
Sources: Le-Vel official site
Le-Vel develops and distributes wellness products, including dietary supplements, skincare items, and clinician-guided health solutions, through its THRIVE, XERA, and Le-Vel Rx brands. The company markets these products as science-backed tools intended to help customers look, feel, and live their best, supporting individuals at different stages of their wellness journey.
Sources: Le-Vel official site
Le-Vel scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Le-Vel has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #212,726 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Le-Vel from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Le-Vel: LEO Pharma (85/100), LECO Corporation (85/100), Liberty HealthShare (85/100), Life Time (85/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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