Forfaits mobiles sans engagement
Lebara (lebara.fr) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Telecommunications brands, in the 71st percentile of 1322 Telecommunications brands.
Lebara is a British telecommunications company founded in 2001 and headquartered in London. It operates as a mobile virtual network operator offering 5G/4G mobile plans in France under lebara.fr. Its plans include unlimited calls and SMS, with no long-term contract required, starting at 6.99€. Lebara targets consumers seeking affordable, flexible mobile plans, including international users and budget-conscious customers.
| Brand Name | Lebara |
|---|---|
| Domain | lebara.fr |
| Industry | Telecommunications |
| Founded | 2001 |
| Headquarters | London |
| Main Competitors | Lycamobile, Free Mobile (88/100), Sosh (79/100), RED by SFR (78/100), B&You (88/100), NRJ Mobile (74/100), Prixtel |
Moz Domain Authority 47/100 vs category average 46 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #425,083 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Lebara has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Chez Lebara, choisissez votre forfait avec appels et SMS illimités, jusqu" (Meta description: 11 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), FAQ schema, canonical. Adding Organization schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lebara?", Claude could identify the brand as of September 2026. Lebara is a mobile virtual network operator originally founded in the UK in 2001, focused on offering low-cost international calling plans and SIM-only mobile services, primarily targeting migrants and people who make frequent international calls. Lebara.fr is its French operatio Best known for Affordable international calling plans and SIM-only mobile packages aimed at immigrant communities.
When asked "Best brands similar to Lebara?", Claude would recommend Lebara as of September 2026. Lebara is a well-known budget MVNO brand in Europe, especially recognized for cheap international call rates, so it fits naturally in a discussion of similar low-cost mobile operators.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lebara's main competitors in Telecommunications: Free Mobile (88/100), Sosh (79/100), RED by SFR (78/100), B&You (88/100), NRJ Mobile (74/100).
Sources: Brand Analyzer scan
Lebara has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 38, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lebara official site
Lebara was founded in 2001. Lebara operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lebara is headquartered in London. Lebara operates in the Telecommunications category.
Sources: Wikidata
Lebara offers mobile phone plans (forfaits) that include unlimited calls and SMS, along with varying amounts of 4G/5G mobile data. These plans are sold without long-term contracts, starting at a price point of 6.99€ per month.
Sources: Lebara official site
Lebara scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lebara official site
Lebara is a British telecommunications company founded in 2001 and headquartered in London. It operates as a mobile virtual network operator (MVNO), providing mobile phone plans in various countries, including France, through its lebara.fr website.
Sources: Lebara official site
Lebara provides mobile phone plans with 5G/4G data, unlimited calls, and unlimited SMS. It operates without requiring long-term contracts, allowing customers to choose flexible plans starting at 6.99€ per month tailored to their calling, texting, and data needs.
Sources: Lebara official site
Lebara can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lebara official site
Lebara is known for offering affordable, no-contract mobile plans with unlimited calls and SMS, along with 4G/5G data options. It is particularly recognized for catering to budget-conscious consumers and those needing international calling options.
Sources: Lebara official site
Lebara's plans are used by consumers looking for affordable, flexible mobile services without long-term commitments. This includes budget-conscious individuals and users with international calling needs.
Sources: Lebara official site
Lebara scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lebara has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is trust (38/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #425,083 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lebara from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lebara: Iristel (84/100), Intersec (84/100), Logicalis (84/100), MANGO OFFICE (84/100).
A step up - brands to learn from: Webex by Cisco (91/100), Vodafone (91/100).
Category leader: GoTo (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.