おしゃれと暮らしを楽しむ女性へ
LEE (hpplus.jp) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Fashion & Apparel brands, in the 51st percentile of 34883 Media & Entertainment brands.
LEE is an unisex given name. ファッション、ビューティ、インテリア、料理など幅広いテーマを通じて、おしゃれと暮らしを楽しむすべての女性を応援する。.
| Brand Name | LEE |
|---|---|
| Domain | hpplus.jp |
| Industry | Media & Entertainment, Fashion & Apparel |
| Parent Company / Owner | 集英社 |
| Main Competitors | VERY, CLASSY (66/100), Domani, Oggi (72/100), Precious (65/100), Mi-Mollet |
Moz Domain Authority 70/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
LEE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "集英社のライフスタイルマガジン「LEE（リー）」の公式ウェブメディア。おしゃれと暮らしを楽しむ女性を応援！ファッション、ビューティに加えてインテリアや料理など幅広いテーマをお届けします。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is LEE?", Claude could identify the brand as of October 2026. LEE is a Japanese lifestyle magazine published by Shueisha, aimed primarily at women in their 30s-40s, especially mothers, covering fashion, home, cooking, and parenting content. Best known for Being a popular Japanese women's lifestyle and parenting magazine by Shueisha.
When asked "Best brands similar to LEE?", Claude would recommend LEE as of October 2026. It's a well-established and widely recognized magazine brand in Japan's women's lifestyle media segment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
LEE's main competitors in Media & Entertainment: CLASSY (66/100), Oggi (72/100), Precious (65/100).
Sources: Brand Analyzer scan
LEE has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 51, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: LEE official site
LEE scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: LEE official site
LEE（リー）は、集英社が発行する女性向けライフスタイル雑誌「LEE」の公式ウェブメディアである。雑誌のブランドを基盤に、オンライン上でファッション、ビューティ、インテリア、料理などの情報を発信している。
Sources: LEE official site
LEE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: LEE official site
LEE scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
LEE has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 70/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify LEE from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
76 in October 2026, level with 76 in October 2026.
Ranked closest to LEE: Los Angeles Times En Español (76/100), HowLongToBeat (76/100), hr2-kultur (76/100), Hubbard Street Dance Chicago (76/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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