Latest Leeds news, sport & business
Leeds Live (leeds-live.co.uk) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 47th percentile of 25616 Media & Entertainment brands.
Leeds Live is a digital local news outlet covering Leeds, UK. It provides coverage of breaking news, sports (including Leeds United), business developments, and lifestyle topics relevant to the Leeds area. The site aims to keep residents informed with timely, hyper-local reporting, positioning itself as a primary online source for news and updates specific to the city.
| Brand Name | Leeds Live |
|---|---|
| Domain | leeds-live.co.uk |
| Industry | Media & Entertainment |
| Main Competitors | Yorkshire Evening Post (82/100), Yorkshire Post (84/100), BBC News Leeds (95/100), Manchester Evening News, Examiner Live, ITV News Calendar (93/100) |
Moz Domain Authority 75/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #87,006 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Harvey Nichols to leave Leeds as plans for city centre department store revealed" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Leeds Live?", Claude could identify the brand as of October 2026. Leeds Live is a local news website covering Leeds and the wider West Yorkshire area, published by Reach plc as part of its network of regional digital news brands. It covers local news, sport, what's on, and lifestyle content for the Leeds community. Best known for local Leeds news and community coverage under the Reach plc regional news network.
When asked "Best brands similar to Leeds Live?", Claude would recommend Leeds Live as of October 2026. It's a recognizable regional news outlet that would naturally come up alongside other Reach plc local news sites like Manchester Evening News or Birmingham Live.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Leeds Live's main competitors in Media & Entertainment: Yorkshire Evening Post (82/100), Yorkshire Post (84/100), BBC News Leeds (95/100), ITV News Calendar (93/100).
Sources: Brand Analyzer scan
Leeds Live has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 37, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Leeds Live official site
Leeds Live scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Leeds Live official site
Leeds Live is a digital local news website that covers news, sports, and business updates specific to Leeds, UK. It focuses on hyper-local reporting for residents and followers of the city, including coverage of local sports teams like Leeds United and developments in the city centre, such as retail and business news.
Sources: Leeds Live official site
Leeds Live produces and publishes local news content covering Leeds, including breaking news, sports updates (notably Leeds United), business developments, and city centre happenings such as retail changes. It functions as an online news outlet aimed at keeping the local population informed about events and issues affecting their city.
Sources: Leeds Live official site
Leeds Live can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Leeds Live official site
Leeds Live offers digital news content including local news articles, sports coverage (particularly Leeds United updates), and business news related to Leeds, such as reports on retail and city centre developments.
Sources: Leeds Live official site
Leeds Live is used by residents of Leeds and the surrounding area, sports fans following Leeds United, and individuals interested in local business and economic developments within the city.
Sources: Leeds Live official site
Leeds Live is known for its hyper-local news coverage of Leeds, including sports reporting on Leeds United and updates on city centre business and retail developments, such as changes affecting local department stores.
Sources: Leeds Live official site
Leeds Live scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Leeds Live has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #87,006 (Tranco) and a Moz Domain Authority of 75/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Leeds Live from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Leeds Live: LaviCheats (76/100), Larry Jordan (76/100), LegendKeeper (76/100), Legião dos Heróis (76/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.