Uw gemeente, uw dienstverlening
Gemeente Leeuwarden (leeuwarden.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 79th percentile of 15453 Government brands.
Gemeente Leeuwarden is the official government body of the municipality of Leeuwarden, located in the province of Friesland, the Netherlands. Its website provides residents, entrepreneurs, and visitors with information about municipal services and local governance, including matters such as passports and parking. The municipality positions itself as the central, trustworthy authority for official information and administrative services within its jurisdiction.
| Brand Name | Gemeente Leeuwarden |
|---|---|
| Domain | leeuwarden.nl |
| Industry | Government |
| Headquarters | Leeuwarden, Netherlands |
| Main Competitors | Gemeente Groningen, Gemeente Amsterdam (82/100), Gemeente Utrecht (79/100), Gemeente Súdwest-Fryslân (72/100), Gemeente Smallingerland (50/100), Rijksoverheid (76/100) |
Moz Domain Authority 42/100 vs category average 47 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #293,600 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Officiële website van gemeente Leeuwarden met informatie over onze diensten en het bestuur." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gemeente Leeuwarden?", Claude could identify the brand as of October 2026. Gemeente Leeuwarden is the municipal government of Leeuwarden, the capital city of the Dutch province of Friesland, responsible for local administration, public services, and city planning for its residents. Best known for Being the capital city and administrative center of Friesland, and serving as European Capital of Culture in 2018.
When asked "Best brands similar to Gemeente Leeuwarden?", Claude would recommend Gemeente Leeuwarden as of October 2026. If someone asks about Dutch municipal governments or local authorities in Friesland, Leeuwarden is a natural and prominent example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gemeente Leeuwarden's main competitors in Government: Gemeente Amsterdam (82/100), Gemeente Utrecht (79/100), Gemeente Súdwest-Fryslân (72/100), Gemeente Smallingerland (50/100), Rijksoverheid (76/100).
Sources: Brand Analyzer scan
Gemeente Leeuwarden is the municipal government of Leeuwarden, a city and municipality located in the province of Friesland, the Netherlands. It is the official administrative and governing body responsible for local public services and civic affairs within its territory.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden provides municipal services and administrative information to residents, businesses, and visitors. This includes handling matters such as passports, parking, and other civic administrative tasks, as well as sharing information about local governance and public policy.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden offers municipal services such as issuing passports, managing parking regulations, and providing administrative and governmental information relevant to residents, entrepreneurs, and visitors of the municipality.
Sources: Gemeente Leeuwarden official site
As an official government institution, Gemeente Leeuwarden is positioned as a reliable and authoritative source for municipal information and services, since it represents the direct governmental body overseeing administrative matters for the Leeuwarden area.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden's services are used by residents, entrepreneurs, and visitors of the municipality of Leeuwarden who need access to municipal services or administrative and governmental information.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden is known for being the official local government authority for the city and municipality of Leeuwarden in Friesland, providing a centralized source of municipal services and administrative information for the local community.
Sources: Gemeente Leeuwarden official site
Gemeente Leeuwarden scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gemeente Leeuwarden has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #293,600 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gemeente Leeuwarden from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gemeente Leeuwarden: Leander ISD (79/100), The Law Society of Ireland (79/100), Lehigh Valley Economic Development (79/100), Lesy České republiky, s. p. (79/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.