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Smallingerland (smallingerland.nl) scores 50 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Government brands, in the 3rd percentile of 15352 Government brands.
Smallingerland is the official website of the Dutch municipality of Smallingerland, serving as a digital gateway for residents, entrepreneurs, and visitors. It provides information about and access to local government services, including administrative procedures, contact details, and practical information such as opening hours for the municipal office (gemeentehuis) and recycling centers (ecostations). As a government entity, its primary goal is to efficiently and accessibly inform and support citizens regarding municipal affairs.
| Brand Name | Smallingerland |
|---|---|
| Domain | smallingerland.nl |
| Industry | Government |
| Headquarters | Drachten-Smallingerland public library |
| Main Competitors | Gemeente Leeuwarden (79/100), Gemeente Heerenveen (76/100), Gemeente Opsterland (76/100), Gemeente Tytsjerksteradiel, Gemeente Súdwest-Fryslân (72/100) |
Ranked #1,204,783 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Smallingerland appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Direct naar de inhoud van de pagina Direct naar het hoofdmenu Direct naar het zoekveld" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Smallingerland?", Claude could identify the brand as of October 2026. Smallingerland is a municipality in the Dutch province of Friesland, with its administrative seat in Drachten; the website smallingerland.nl is the official municipal government portal providing residents with services like permits, civil registration, and local government inform Best known for Being the Dutch municipality centered on the town of Drachten, home to Philips' historic manufacturing presence.
When asked "Best brands similar to Smallingerland?", Claude would not surface Smallingerland as of October 2026. It's a local government body rather than a brand or company, so it wouldn't come up in a discussion of similar businesses or brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Smallingerland's main competitors in Government: Gemeente Leeuwarden (79/100), Gemeente Heerenveen (76/100), Gemeente Opsterland (76/100), Gemeente Súdwest-Fryslân (72/100).
Sources: Brand Analyzer scan
Smallingerland has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 4, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Smallingerland official site
Smallingerland is headquartered in Drachten-Smallingerland public library. Smallingerland operates in the Government category.
Sources: Wikidata
Smallingerland scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Smallingerland official site
Smallingerland provides access to municipal information and services, including details on administrative procedures, contact information for government offices, and practical information such as opening hours for the municipal office and ecostations.
Sources: Smallingerland official site
Smallingerland is the official digital platform of the Dutch municipality of Smallingerland, functioning as a government website that provides residents, businesses, and visitors with access to municipal information and services.
Sources: Smallingerland official site
Smallingerland informs and supports residents regarding municipal services and administrative matters. It offers practical details such as the opening hours of the municipal office (gemeentehuis) and ecostations (recycling centers), and serves as a central point of contact for local government affairs.
Sources: Smallingerland official site
Smallingerland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Smallingerland official site
Smallingerland is used by residents, entrepreneurs, and visitors of the municipality of Smallingerland who need information about or access to local government services and administrative matters.
Sources: Smallingerland official site
Smallingerland is known as the official online portal for the municipality of Smallingerland, providing centralized access to government information, contact details, and municipal services for local residents and businesses.
Sources: Smallingerland official site
Smallingerland scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Smallingerland has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (39/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,204,783 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Smallingerland from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Smallingerland: State Grid Corporation of China (SGCC) (50/100), Sc.gov (50/100), Spillcon (50/100), St. Paul School District 45 (50/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), ZDK Gesellschaft Demokratische Kultur gGmbH (56/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.