Serving Veterans, Military, and Families
American Legion Auxiliary (legion-aux.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 45th percentile of 18098 Non-profit brands.
The American Legion Auxiliary, founded in 1919, is a nonprofit organization affiliated with The American Legion. It unites volunteers nationwide to support veterans, servicemembers, military families, and their communities. The organization emphasizes compassionate service, connecting members through shared purpose to provide direct assistance and advocacy for those who serve. It operates as a volunteer-driven network focused on honoring the sacrifices of military personnel and strengthening community ties through charitable and supportive programs.
| Brand Name | American Legion Auxiliary |
|---|---|
| Domain | legion-aux.org |
| Industry | Non-profit, Government |
| Founded | 1919 |
| Parent Company / Owner | The American Legion |
| Main Competitors | Veterans of Foreign Wars Auxiliary (79/100), Disabled American Veterans (87/100), Wounded Warrior Project (86/100), Blue Star Mothers of America (73/100), Gold Star Wives of America (67/100), USO (85/100) |
Moz Domain Authority 51/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #442,261 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
American Legion Auxiliary has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The American Legion Auxiliary honors the sacrifice of those who serve by uniting members to make a meaningful impact for veterans, military and their families, and communities." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is American Legion Auxiliary?", Claude could identify the brand as of October 2026. The American Legion Auxiliary is the official women's volunteer organization affiliated with the American Legion, serving veterans, military families, and communities through service programs, advocacy, and support initiatives. Best known for Supporting veterans and military families through volunteer service programs alongside the American Legion.
When asked "Best brands similar to American Legion Auxiliary?", Claude would recommend American Legion Auxiliary as of October 2026. It's one of the largest and most established veteran-support organizations in the US, so it would naturally come up in discussions of nonprofits serving military families.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
American Legion Auxiliary's main competitors in Non-profit: Veterans of Foreign Wars Auxiliary (79/100), Disabled American Veterans (87/100), Wounded Warrior Project (86/100), Blue Star Mothers of America (73/100), Gold Star Wives of America (67/100).
Sources: Brand Analyzer scan
American Legion Auxiliary has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 22, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
American Legion Auxiliary was founded in 1919. American Legion Auxiliary operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
American Legion Auxiliary scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
The American Legion Auxiliary is a nonprofit organization founded in 1919 that serves as the women's auxiliary of The American Legion. It unites volunteers to support veterans, military members, and their families through community service and advocacy programs.
American Legion Auxiliary can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
American Legion Auxiliary scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
American Legion Auxiliary has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #442,261 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify American Legion Auxiliary from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to American Legion Auxiliary: LSSO (75/100), Legal Aid Society of San Mateo County (75/100), The National LGBTQ+ Bar Association (75/100), Bibliothèques Sans Frontières (Libraries Without Borders) (75/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.