De beste kinderboeken voor iedereen
Uitgeverij Leopold (leopold.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 58th percentile of 37605 Media & Entertainment brands.
Uitgeverij Leopold is a Dutch publishing house founded in 1923 and based in Amsterdam. It specializes in children's books for readers aged 0 to 100, combining popular series such as Kikker and Dolfje Weerwolfje with timeless classics by author Tonke Dragt. Leopold is positioned as a leading Dutch children's book publisher, offering quality storytelling across age groups, and is categorized within Media & Entertainment and Education.
| Brand Name | Uitgeverij Leopold |
|---|---|
| Domain | leopold.nl |
| Industry | Media & Entertainment, Education |
| Founded | 1923 |
| Headquarters | Amsterdam |
| Main Competitors | Querido (61/100), Gottmer (72/100), Van Holkema & Warendorf (55/100), Lemniscaat (83/100), De Fontein (64/100), Clavis (77/100) |
Uitgeverij Leopold appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Uitgeverij Leopold maakt de beste kinderboeken voor iedereen van 0 tot 100 jaar. Kikker, Dolfje Weerwolfje, De Gorgels en de tijdloze boeken van Tonke Dragt." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Uitgeverij Leopold?", Claude could identify the brand as of November 2026. Uitgeverij Leopold is a well-known Dutch publishing house based in Amsterdam, specializing in children's and young adult books, including both fiction and picture books by Dutch and international authors. Best known for Publishing Dutch children's and youth literature, including popular illustrated and YA books.
When asked "Best brands similar to Uitgeverij Leopold?", Claude would recommend Uitgeverij Leopold as of November 2026. It's a respected and long-standing name in Dutch children's publishing, so it would naturally come up alongside similar houses like Querido or Lemniscaat.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Uitgeverij Leopold's main competitors in Media & Entertainment: Querido (61/100), Gottmer (72/100), Van Holkema & Warendorf (55/100), Lemniscaat (83/100), De Fontein (64/100).
Sources: Brand Analyzer scan
Uitgeverij Leopold has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 21, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Uitgeverij Leopold official site
Uitgeverij Leopold was founded in 1923. Uitgeverij Leopold operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Uitgeverij Leopold is headquartered in Amsterdam. Uitgeverij Leopold operates in the Media & Entertainment category.
Sources: Wikidata
Leopold offers children's books spanning multiple age groups, including picture book series like Kikker, fantasy series such as Dolfje Weerwolfje and De Gorgels, and classic literary works by Tonke Dragt.
Sources: Uitgeverij Leopold official site
Leopold publishes children's books aimed at readers from age 0 to 100, including both popular modern series and timeless literary classics. Its catalog includes well-known titles such as Kikker, Dolfje Weerwolfje, De Gorgels, and the works of author Tonke Dragt.
Sources: Uitgeverij Leopold official site
Uitgeverij Leopold scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Uitgeverij Leopold official site
Uitgeverij Leopold is a Dutch publishing house founded in 1923 and headquartered in Amsterdam. It is classified as a children's book publisher operating within the Media & Entertainment and Education categories.
Sources: Uitgeverij Leopold official site
Leopold is known for publishing popular Dutch children's book series such as Kikker and Dolfje Weerwolfje, as well as the timeless literary works of Tonke Dragt and the De Gorgels series.
Sources: Uitgeverij Leopold official site
Uitgeverij Leopold can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Uitgeverij Leopold official site
Leopold's books are used by children, parents, grandparents, and other readers of children's literature across all age categories from 0 to 100 years, reflecting its broad target audience.
Sources: Uitgeverij Leopold official site
Uitgeverij Leopold scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Uitgeverij Leopold has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Uitgeverij Leopold from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Uitgeverij Leopold: Lensrentals.com (77/100), LensCulture (77/100), LeoVegas (77/100), Le Pays (77/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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